MTG: NEW FREE-TV CHANNEL TO BE LAUNCHED IN DENMARK

MTG: NEW FREE-TV CHANNEL TO BE LAUNCHED IN DENMARK

Modern Times Group MTG AB (publ.) (‘MTG' or ‘the Group'), the international
entertainment broadcasting group, today announced that it will launch a new
free-TV channel in Denmark. TV3 PULS will be launched on Monday 23 March as a
broad appeal general entertainment channel targeting an audience of 15-49 year
old men and women.  The channel will be available in more than 50% of Danish TV
households from launch via satellite on Viasat's own DTH platform, in Denmark's
largest cable TV network - ‘YouSee' - and on IPTV. Further distribution
agreements will be added moving forward. 

TV3 PULS will broadcast exclusive live coverage of the Formula One motor racing
and MotoGP motorcycle grand prix championships, as well as blockbuster movies,
top drama series and popular lifestyle programmes. The first week's coverage
will also include Denmark's 2010 World Cup qualifier with Malta. 

TV3 PULS will join Viasat Broadcasting's existing TV3 and TV3+ free-TV channels,
which have a combined commercial share of viewing amongst 15-49 year olds of
approximately 22%. Viasat is the second largest media house in Denmark in terms
of audience and market share. The new channel will be positioned between the
female skewed TV3, and male skewed TV3+, and will target both men and women
within the 15-49 demographic. 

Hans-Holger Albrecht, President and CEO of MTG, commented: “The launch of TV3
PULS is in line with our overall strategy to build an integrated media house
offering the very best in TV entertainment.” 

“The digital multi-channel environment will become a reality in Denmark in 2009
with analogue terrestrial viewers having to make a choice about how they want to
watch TV after the planned switch-off later in the year. The Viasat platform is
the obvious solution in the digital environment, with the most comprehensive
entertainment packages available in the market, including leading channels from
Viasat, DR, TV2 and other international content owners. 

“TV3 PULS will complement our already strong offering of free and pay-TV
channels, and provide an even wider platform to showcase and deliver our
portfolio of sports content on our free-TV channels and TV2 Sport joint venture
channel”. 


***


For further information, please visit www.mtg.se, email
investor.relations@mtg.se, or contact:

Hans-Holger Albrecht, President & CEO
Tel:       		+46 (0) 8 562 000 50
Investor & Analyst Enquiries:
Matthew Hooper: 	+44 (0) 7768 440 414
Oscar Hyléen:		+46 (0) 707 620 024
Email:   		investor.relations@mtg.se 
Press Enquiries:
Bert Willborg		+44 (0) 791 2280 850
Email:   		bert.willborg@mtg.se   	



Modern Times Group is a leading international entertainment broadcasting group
with the second largest geographical broadcast footprint in Europe. MTG's Viasat
Broadcasting is the largest free-TV and satellite premium pay-TV operator in
Scandinavia and the Baltics, and also operates free-TV channels in the Czech
Republic, Hungary, Slovenia Bulgaria, Macedonia and Ghana. MTG's TV assets are
broadcast in a total of 29 countries and reach over 100 million people. MTG is
also the major shareholder in Russia's largest independent television
broadcaster (CTC Media - Nasdaq: CTCM), and the number one commercial radio
operator in the Nordic and Baltic regions.

Modern Times Group MTG AB class A and B shares are listed on the OMX Nordic
Exchange Large Cap market (‘MTGA' and ‘MTGB').

The information in this announcement is that which Modern Times Group MTG AB is
required to disclose under the Securities Market Act and/or the Financial
Instruments Trading Act. It was released for publication at 13.00 CET on 30
January 2009.