BOSTON, MA--(Marketwire - February 3, 2009) - The current economic downturn has put more pressure on senior executives than ever before to squeeze costs out of operations. From an asset management perspective this means reducing asset downtime and maximizing return on assets. The latest benchmark report by Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), "Asset Performance Management: Driving Excellence through a Reliability Approach," has correlated specific business capabilities and technology enablers to Best-in-Class operational performance. To obtain a complimentary copy of the report, visit:

For the purposes of this study, Aberdeen evaluated and classified manufacturers based on three key performance indicators: Overall Equipment Effectiveness (OEE), complete and on-time shipments and unscheduled asset downtime. Best-in-Class manufacturers are defined as the top 20% of performers in a weighted average across the aforementioned three KPIs and results show that Best-in-Class companies are performing at the following levels:

--  89% Overall Equipment Effectiveness (30% improvement as compared to
--  97% Complete and On-time Shipments (17% improvement as compared to
--  2% Unscheduled Asset Downtime (22% improvement as compared to

"The main goal of Asset Performance Management is to synchronize operations, maintenance, IT, and corporate goals to improve profitability and shareholder value. This requires visibility into all aspects of the asset lifecycle in addition to having real-time information about the asset condition," says Mehul Shah, Research Analyst. "Best-in-Class companies are leveraging dashboards, analytics, risk management, and remote monitoring devices to ensure that asset and production information is available to their employees and is integrated with business systems to enable timely and informed decisions. The report provides a roadmap for organizations planning to implement a successful Asset Performance Management initiative based on practices adopted by Best-in-Class companies."

Based on the above findings, Shah adds the following recommendations to achieve Best-in-Class performance:

--  Establish support from the executive management for asset performance
    strategies across the enterprise.
--  Invest in Reliability Centered Maintenance (RCM) and Condition Based
    Maintenance (CBM) to proactively monitor and manage asset performance.
--  Invest in analytics to truly understand the value of asset and
    production data and enable effective decisions.
--  Align operations performance to financial and corporate performance by
    integrating EAM solutions with business solutions such as Business
    Intelligence (BI) and Enterprise Resource Planning (ERP).

A complimentary copy of this report is made available due in part by the following underwriters: IBM Maximo, Infor, Management Resources Group (MRG) Inc., and Oniqua. To obtain a complimentary copy of the report, visit:

For additional access to complimentary Manufacturing Research, please visit

About Aberdeen Group, a Harte-Hanks Company

Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen™ for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to

© 2009 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897

Contact Information: Media Contact: Mehul Shah Aberdeen Harte-Hanks (617) 854-5212