05/02/2009 Lambi brings design-patterned household towels and toilet tissues to the homes Lambi brings design-patterned household towels and toilet tissues to the homes of consumers interested in interior decoration, trends and design. The product family is designed by Swedish graphic artist Cecilia Carlstedt. Limited Collection has been launched so far in Finland, Denmark, Estonia, Lithuania, Norway and Russia. ”We believe that this is a fantastic new way to bring beauty into everyday lives. Household towel and toilet tissue design have traditionally not been paid attention to. Lambi toilet tissues have always been a forerunner in quality, and now they can also be seen as an element of interior design”, says Anna Jenkins, Brand Director of Lambi. Carlstedt, who has also designed for La Perla and Swarovski among others, describes her Lambi patterns with the words organic, playful and eccentric. A skilled designer can in her opinion fashion a design version out of any type of product. ”The challenge was that toilet tissues or household towels are not usually looked at in the same way as high-quality fashion brands. In the end I approached designing for Lambi as I would for any fashion client,” Carlstedt says. The Lambi Limited Collection supports Metsä Tissue's Lambi brand comprehensively and profiles Lambi further among the highest class of quality among soft tissues. ”Launching a premium product during financially unstable times can be a challenging experience but also offers possibilities, because consumers invest in their families and homes by spending time together and with small everyday luxury”, comments Paavo Liestalo, Business Director at Metsä Tissue. Lambi Limited Collection toilet tissues are available with petrol- and lilac-colored patterns and household towels with green- and ultramarine-colored design. Lambi's products are white, soft, hygienic and environmentally friendly. They are made of 100% pure virgin fiber and are extra gentle for sensitive skin. Lambi products live up to the high standards of the Nordic Swan environmental label. Additional information: Anna Jenkins, Brand Director, +358 44 078 7785, anna.jenkins[at])metsatissue.com Paavo Liestalo, Senior Vice President, Consumer Business (Northern Europe and Russia), +358 50 325 2378, paavo.liestalo[at]metsatissue.com