LBi network agencies Syrup New York and Starring Stockholm merge to form international boutique shop

PRESS RELEASE
Stockholm/Amsterdam, 5 February 2009

LBi Network agencies Starring Stockholm and Syrup New York have
merged to form a new international boutique agency to be known as"Syrup."  The new partnership doubles the size of Syrup's existing
resources and establishes a European headquarters in Stockholm.
 Having secured several high-profile accounts recently, this move
allows Syrup to address the needs of their existing global client
list more efficiently and collaboratively while keeping up with the
growing demand for their creative services.

With the merger, Syrup will serve as a new boutique agency under the
LBi Network, providing LBi with an opportunity to manage client
conflict.  While Syrup has gained a strong international reputation
in recent years, and considered various scenarios for growth, merging
with Starring Stockholm in particular, was a natural choice.  Rob
Holzer, CEO of Syrup New York explains, "From the beginning, Syrup
and Starring noticed similarities in our culture, services and type
of clients.  We've always had a large number of Swedes in our New
York office, so a connection with Starring is great for both
cultures."

Fredrik Lundgren, Creative Director at Syrup Stockholm, adds, "While
many Swedish agencies establish themselves in New York, we do the
opposite.  We bring a New York agency to Stockholm. Our similar view
on communication shows in Syrup's excellent work on HopeActChange.com
for Obama, and our work for Fria Tidningen and hellofra.se."

For LBi, the merger is a strategic response to conflict within its
client roster.  Luke Taylor, LBi Group CEO, says, "This was an
inevitable and easy decision.  LBi was increasingly conflicted in a
number of key sectors.  The combination of Syrup in New York with
Starring in Sweden creates an independent boutique agency with a
compelling footprint.  This gives us more options and greater
flexibility as we continue to expand LBi."

Each agency has established a reputation for award-winning creative
work, combined with a full-service, integrated approach to media.
 Clients of Syrup Stockholm and Syrup NYC will now have access to the
diverse talent pools in both locations.  Jakob Daschek, CCO of Syrup
New York, adds, "The talent in Sweden will only strengthen the
creative work that Syrup is known for."  Petra Stengvist, CEO Syrup
Stockholm, says "To have access to Syrup's entire creative team is
truly fantastic.  We can't wait to start working."

The two full service agencies, both with strong backgrounds in
interactive, are uniquely positioned to offer global brands strategy
and creative in the changing media landscape.  The Syrup offices aim
to become a bridge between Europe, the Americas and everyone on the
planet.

Talks are already underway to bring Crawfish eating contests to New
York and Hot Dog eating contests to Stockholm.

Download photo of Fredrik Lundgren, Jacob Dasheck, Petra Stenqvist
and Robert Holzer at Syrup from link below.

http://www.syrupnyc.com
http://www.syrupsthlm.com
http://lbi.com

For further information please contact:
Laura Camien, Press contact Syrup, Vendeloo Inc.
+718 522 9873, laura@vendeloo.com.
Fredrik Lundgren, Creative Director, LBi Starring
+46 702 42 03 03, fredrik.lundgren@starring.se
Eva Ottosson, Group Communications  Manager, LBI International AB
+46 709 41 21 40, eva.ottosson@lbi.com

About LBi:
LBi is  a global marketing and technology agency. The Company employs
approximately 1,600 professionals located primarily in the major
European, American and Asian business centers, such as Amsterdam,
Atlanta, Berlin, Brussels, London, Milan, Mumbai, New York, Paris and
Stockholm. LBi blends the full range of service disciplines to create
innovative multichannel solutions for national and international
corporate clients. By combining business and media strategy
development with creative design, industry expertise and the latest
digital communications technology, LBi offers a unique  and uniquely
valuable proposition. LBi is listed on Nasdaq OMX Nordic in Stockholm
and on NYSE Euronext in Amsterdam as (symbol: LBI).
www.lbi.com