LONDON, Feb. 12, 2009 (GLOBE NEWSWIRE) -- ROK Entertainment Group, the mobile technologies, applications and services provider, announces the availability of a specially-packaged suite of revenue-generating products designed to enable MVNOs (Mobile Virtual Network Operators) to compete with mainstream Mobile Network Operators (MNOs).
A mobile virtual network operator is a telecoms company that provides mobile phone services without owning its own network. MVNOs essentially buy capacity in bulk and resell it at retail rates. However, with Average Revenue per User (ARPU) levels falling across the mobile industry, it is widely recognized that the business models under which most MVNOs have operated to date, need to be changed.
"Until now, most MVNOs have been competing for customers through the only means they have -- that of price-dumping their voice and text service offerings," said Jonathan Kendrick, Chairman and CEO of ROK. "However, with Operator hosts doing likewise, the margins for most MVNOs have been steadily eroding and are, in many instances, unsustainable."
MVNOs may request more detail on ROK's suite of products at www.rokent.com/MVNO
ROK's MVNO product pack includes such services as low-cost mobile calling technologies, low-cost SMS technologies as well as ROK TV, Push Inbox mobile email, FreeBe TV, ROK Comics, News on Demand and Fonepark Mobile Content.
"Our aim is to level the playing field for MVNOs through offering them a one-stop-shop of relevant and appropriate revenue-generating services designed to raise ARPU, reduce customer churn and enable our partner MVNOs to pro-actively poach customers from rival network operators," added Kendrick.
The ROK Entertainment Group logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=5361
Forward-Looking Statement
The information contained in this news release, other than historical information, consists of forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially from those described in these statements. Forward-looking statements regarding the timing of developing, testing and releasing existing and new products, of marketing and selling them, of deriving revenues and profits from them, as well as the effects of those revenues and profits on the Group's margins and financial position, are uncertain because many of the factors affecting the timing of those items are beyond the Group's control.