H&M GROUP SALES DEVELOPMENT IN JANUARY


H&M GROUP SALES DEVELOPMENT IN JANUARY

In the month of January 2009, sales in local currencies including VAT increased
by 9 per cent compared to January previous year. 

Sales increase per month in per cent excl. currency rate changes:

           2005/06 2006/07 2007/08 2008/09
December   14(4)   16(5)   10(-1)  3(-7)
January    15(5)   16(5)   17(3)   9(-1)
February   11(2)   15(5)   24(10)   
March      0(-8)   29(17)  3(-8)    
April      9(1)    21(8)   -1(-10)  
May        13(5)   10(-2)  25(14)   
June       9(1)    17(5)   8(-2)    
July       11(2)   14(2)   15(3)    
August     15(5)   11(-1)  8(-3)    
September  9(0)    25(12)  10(-2)   
October    12(3)   15(3)   9(-2)    
November   11(2)   14(1)   7(-4)    
Whole year 11(2)   17(5)   11(-1)

The figure in parenthesis represents the sales development in comparable H&M
units. Comparable units mean the stores and the internet and catalogue sales
countries that have been in operation for at least a financial year. H&M's
financial year is 1 December to 30 November.

The number of stores amounted to 1,741* on 31 January 2009 versus 1,524 on 31
January 2008. 

Sales development in the month of February will be published together with the
three month report on thursday 26 March 2009
at 08.00 CET.

Rolf Eriksen, Managing Director   

* Including 25 Monki and Weekday-stores.

Contact person: Nils Vinge, Head of IR +46-8-796 5250

H & M Hennes & Mauritz AB (H&M) was established in Sweden in 1947. The company's
business concept is to offer fashion and quality at the best price. H&M is
quoted on the OMX Nordic Exchange Stockholm. Today there are around 1,700 H&M
stores on 33 markets. H&M has 73,000 employees and achieved sales including VAT
in 2008 of SEK 104,041 million. H&M has a wide product range that is divided
into a number of different concepts for women, men, teenagers, children and
cosmetics. The company's clothing collections are created by its own designers,
pattern makers and buyers. For further information visit www.hm.com.

Attachments

02132506.pdf