Modelo and Carlsberg extends cooperation with nine new markets among them Russia

Carlsberg A/S       100 Ny Carlsberg Vej Tel +45 33 27 33 00
Group Communication DK-1760 Copenhagen V CVR no 61056416    

PRESS RELEASE
       2/2009

24. FEBUARY 2009

Modelo and Carlsberg extends cooperation with nine
new markets among them Russia                     

Carlsberg has made an agreement with the Mexican brewery Grupo Modelo to extend 
the current business cooperation to include nine new markets. This agreement    
ensures that Carlsberg's subsidiaries in Russia, Kazakhstan, Uzbekistan,        
Ukraine, and Belarus as well as the markets Kirgizstan, Turkmenistan, Tajikistan
and Moldova will distribute the Corona Extra brand produced by Modelo. The      
agreement gives Carlsberg Breweries the exclusive rights to import, promote and 
sell the Corona Extra brand on behalf of Modelo. Until now Corona has been      
distributed in Russia by a local leading importer of super premium beer to      
Russia.                                                                         

The new cooperation between Modelo and Carlsberg's Russian subsidiary, Baltika  
Breweries is an effective combination in the Russian market. So far the         
cooperation between Carlsberg and Modelo includes Modelo being the exclusive    
importer of Carlsberg beer in Mexico and distribution of Corona through         
Carlsberg's subsidiaries in Italy, Switzerland, Malaysia and Singapore.         

“The second step in the development of the alliance of Modelo and Carlsberg     
covers important parts of the Eastern European countries which is a key         
strategic area for us. With Corona our portfolio will get a unique brand that   
has a well defined and strong growth potential. This cooperation is an important
step for us in driving growth in the super premium segment in the Russian       
market. We are very excited and pleased to work with Modelo and their Corona    
brand which will compliment Carlsberg's already established beer brand portfolio
in Russia,” says Anton Artemiev, Senior Vice President, Carlsberg Eastern       
Europe.                                                                         

Ricardo Mattos, GModelo's CEO for Europe, adds: “We have a longstanding and     
excellent relationship with Carlsberg, and we perceive this cooperation to be a 
cornerstone in driving the growth of our Corona brand even further. Baltika, as 
the leader in Russia, will provide our Corona brand with an excellent           
distribution network that will help us reach more consumers in this growing     
market. We look forward to continue the successful collaboration with Carlsberg 
in these markets.”                                                              

Contacts:

Investor Relations: Iben Steiness           +45 3327 1232
Media Relations:    Sidsel Geisler Andersen +45 3327 1564

www.carlsberggroup.com

Carlsberg Group

Grupo Modelo, founded in 1925, is the leader in Mexico in the production,       
distribution and marketing of beer. Currently, it brews and distributes 12      
brands, including Corona Extra, the number one Mexican beer sold in the world,  
Modelo Especial, Victoria, Pacífico and Negra Modelo. It exports five brands and
is present in around 160 countries.                                             

Find out more at www.gmodelo.com

Carlsberg Group is one of the leading brewery groups in the world, with a large 
portfolio of beer and soft drinks brands. Its flagship brand - Carlsberg - is   
one of the fastest-growing and best-known beer brands in the world. More than   
40,000 people work for Carlsberg Group, and its products are sold in more than  
150 markets. In 2007 Carlsberg sold more than 115 million hectolitres of beer,  
which is about 95 million bottles of beer a day.                                

Find out more at www.carlsberggroup.com

Baltika Breweries were established in 1990, and since 2008 Carlsberg has been   
majority owner of the brewery. Baltika has expanded rapidly and today Baltika is
the largest brewery in the Russian Federation and Eastern Europe. On top of     
that, the Baltika brand is now the number one brand in terms of volume in       
Europe.                                                                         

Find out more at www.baltika.ru