FT. LAUDERDALE, Fla., March 4, 2009 (GLOBE NEWSWIRE) -- Cross Atlantic Commodities, Inc. (Pink Sheets:CXAC), a manufacturer and distributor of nationally branded commodities, including food and general merchandising for stores nation-wide, confirms today that their nation-wide commercials for its Rejuv by Caci(r) beauty products have been extended throughout the weekend and now include a free trial.
Jorge Bravo, President and CEO of CXAC, comments, "The test results for the Rejuv by Caci(r) commercials were very interesting. We broke sales down by region. We were able to retrieve vital data from each of the networks. We studied how many calls came in, how many hits our web site received and which times work best. We now know the strength of the offer, where to effectively purchase media, what time slots work best (and in which region), and how the web site handles orders."
After analyzing the media testing results, CXAC spoke with industry leaders in Direct Response Marketing (DRM) and it was unanimously decided to adjust the Rejuv by Caci(r) offer by providing a 14 day FREE trial. Our competitors are now offering similar trials, and we felt there was a need to step up our offer. The new offer will run beginning next week.
"The new offer of a 14 day FREE trial was the strongest response we received during our meeting with industry experts," stated Bravo. "Our recent media tests show Rejuv by Caci(r) is a desired product so it has been decided that a 14 day FREE trial would likely yield a greater return on investment. This short run over the weekend will allow us to see the impact of our new offer - 14 day FREE trial," continued Bravo.
"Our objective is to put together a solid campaign for Rejuv by Caci(r). We have some of the best talent in the industry working with us and have faith in their suggestions from their years of expertise. After this weekend we will go with the program that works best and look forward to launching our campaign with $100,000 per week in media buying," concluded Bravo.
About Cross Atlantic Commodities, Inc.:
Cross Atlantic Commodities, Inc. manufactures, distributes and markets specialty food products and general merchandise to large food chains, clubs, and mass merchants. Fruit 2 Go(r) brand is a unique and healthy fruit snack packaged in a squeezable pack from our own design. Spray n Shine is our environmentally friendly waterless wash & wax that will clean up to five cars in a single can without the use of water or soap. Rejuv by Caci(r) is our immediate results anti-aging cream. Cross Atlantic Commodities, Inc. is a publicly trading company under the symbol CXAC. For more information, visit www.crossac.com.
Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995
This document contains forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance and underlying assumptions and other statements, which are other than statements of historical facts. These statements are subject to uncertainties and risks including, but not limited to, risks set forth in documents filed by the company from time to time with the Securities and Exchange Commission. All such forward-looking statements, whether written or oral, and whether made by, or on behalf of, the Company, are expressly qualified by these cautionary statements and any other cautionary statements which may accompany the forward-looking statements. In addition, the Company disclaims any obligation to update any forward-looking statements to reflect events or circumstances after.
Certain statements in this release and the attached corporate profile that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the Company to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (I) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; (iii) competitive factors and developments beyond the Company's control; and (iv) other risk factors.