Eniro acquires Oreo AB

Eniro acquires Oreo AB 

In order to create the leading marketplace for companies, Eniro is acquiring
Oreo AB. Today, Oreo is active in public procurement and offers the market's
leading system for digital procurement.

The market for public procurements is valued at more than SEK 500 billion per
year in Sweden. The proportion of these procurements taking place via
online-based tools is increasing very rapidly. Oreo's market platform is
expected to handle public procurements for a value of about SEK 10 billion in
2009. Eniro intends to improve current services and to continue taking market
shares, but also to open up the platform for purchasing by private companies
that want to reduce their purchasing costs and find new suppliers. The
acquisition means that transaction-creating services will be included in Eniro's
online offering, which will enable companies to do business directly at Eniro's
online service. The objective of the new marketplace is to simplify the tender
process so that more small and medium-sized companies submit tenders and win new
business. Eniro's new marketplace will be launched during the third quarter of
2009.

“We know that small and medium-sized companies are increasingly spending money
on online services that enable their companies to grow. Today, these companies
are Eniro customers, and we want to provide them with additional opportunities
that will help them in their business. With the acquisition of Oreo, we are
taking yet another step in our Online development and start to offer Business
Facilitating Services. We are thus strengthening our leading position in
generating business for small and medium-sized companies. Oreo's system and
expertise in purchasing will be of great importance in our work to build the
leading marketplace for companies on the Internet,” says Mathias Hedlund, Vice
President Online at Eniro.

“The rapid digitalization taking place in this area creates highly attractive
business opportunities, and Eniro, with its customer contracts and strong online
traffic, is positioned fantastically to take advantage of these opportunities,”
continues Mathias Hedlund.

Eniro is acquiring 100 percent of the shares in Oreo AB for an initial purchase
price of SEK 6.6 million. A possible supplementary purchase payment may arise,
depending on the company's success.



For further information: 

Mathias Hedlund, Vice President Online, +46 70 666 37 58
Åsa Wallenberg, Head of IR and Communications, +46 8 553 310 66, +46 70 361 34
09

www.eniro.com



Eniro is the leading directory and search company in the Nordic media market.
Eniro's search database connects sellers to buyers and makes it easy to find
people using Online, Voice and Offline Media channels. Eniro has operations in
Sweden, Norway, Finland, Denmark and Poland.

Eniro is listed on the Stockholm Stock Exchange and has some 5,000 employees. In
2008, revenues amounted to SEK 6,645 M, with Operational EBITDA (Operating
income before depreciation but excluding capital gains and restructuring costs)
of SEK 2,037 M