IXONOS PLC STOCK EXCHANGE RELEASE 11 MARCH, 2009 IXONOS SHARPENS ITS STRATEGY Ixonos sharpens its strategy and focuses its business operations. The company aims at continuing its profitable growth, increasing shareholder value and creating a framework for meaningful work and a good working community. Ixonos' major strengths are the high quality of services, superior service attitude, and innovativeness as well as top expertise in device-independent solutions for mobile communications, social media and digital services. Following its specified strategy Ixonos' business operations are focused on developing software for products and services which utilize the potential of new mobile and Internet technologies. Ixonos provides its customers superior value solutions for developing products and services which inspire the digital experience, regardless of place and time. Ixonos strives to be the strategic partner for leading service and product innovators, and help them benefit from new business opportunities and the high productivity produced by digitality. The company's services range from concept design, consulting and project management to software production, hosting and maintenance. According to its sharpened strategy Ixonos aims at developing business models that enable both profitable growth and the price flexibility required by the competitive situation at any time. Most important development areas are innovation and solution capability, quality and cost efficiency, as well as the continuous development of a customer-oriented service attitude. Innovation and solution capability To improve its competitiveness, Ixonos endeavours to innovate new, more effective service and solution models, and operational processes that support international activities. The continuous improvement of practices is focused both on quality and productivity of internal production processes, and on collaboration models used in customer operations. The company's customer specific solutions utilize open-source technology platforms and components, as well as products and services from selected partners. Quality and cost efficiency Ixonos aims to offer its customer organizations superior value service models and solutions. It invests in developing the quality of services, the competence of personnel, the operational processes, as well as in the internationalization of all its operations. Based on the customer-centric approach, the company is setting up international project offices at locations of its most important customers. In response to the increasing capacity and cost challenges in software development and testing, Ixonos establishes software production service centres in Eastern Europe and in Asia. Service attitude As a services company Ixonos strives to operate unconditionally customer oriented, and to create a corporate culture which supports and maintains superior service attitude. Ixonos' customer satisfaction, which is among the highest in its industry, is based not only on technical competence and the high quality of its services, but also on the ambition to offer its clients global coverage, its personnel's commitment to the company's vision, and on vision- and value-based leadership. New business segments Following the sharpened strategy the company's business operations have been organized into three business segments: Mobile Terminals & Software, Media & Communities and Business Solutions. Mobile Terminals & Software As the software platforms of mobile phones and smartphones become open, new applications and services continuously turn up for download. Technological development opens up the mobile device and service markets to new players. Also traditional phone manufacturers search for innovations in order to stand out, add value to their devices, and to develop new business opportunities. Ixonos' customers are the world's leading smartphone manufacturers, mobile technology suppliers and progressive telecommunication companies. Together with its corporate clients, Ixonos creates high-quality mobile devices and solutions which people use to connect to global Internet services. The company also develops mobile devices that are customized for the innovative services of its customers. Ixonos is one of the world's leading developers and integrators of smartphone software. Its expertise covers the most significant mobile platforms on the market. The company's state-of-the-art competence and long experience enable it to build innovative products comprehensively, from operating systems to the device's user interface. Ixonos is a visionary partner to its customers, from new product innovation all the way to software production and maintenance. Its understanding of consumer needs, as well as its technological competence and flexible ways of action, ensure the quality and cost-efficiency of its solutions. Media & Communities Smartphone penetration is increasing dramatically, and consumers are able to increase and diversify their phone-based use of Internet services. Ixonos' clientele consists of companies operating on the international market and seeking new business opportunities through Internet services aimed at consumers and partners. Together with its corporate clients, Ixonos develops device-independent, Internet-based services for media, entertainment and information delivery as well as for social networking. In association with its customers, Ixonos creates a world in which communication, caring, sharing and transacting is not only flexible and efficient, but also easy and fun. Ixonos' customers redefine their position in the value chain that extends from services to devices. Ixonos strengthens the competitiveness of terminal device manufacturers in their roles as providers of Internet services. It helps Internet players improve the exposure, and increase the mobile use, of their media and community services. Ixonos supports growth companies as they challenge the traditional players in their field. Ixonos' top class competence and its focused service development provides for innovative solutions running the gamut from services to devices. Ixonos wants to create products and services that offer superior user experiences regardless of time, place and device. Business Solutions Ixonos helps its customers—in the private as well as the public sector—develop their operations by creating new solutions for digital business and services. Through solutions that apply Internet and mobile technologies and concepts, the company's customers boost their operations and capitalize on new business opportunities. Ixonos comprehensively supports the business operations of its customers, throughout the life span of software and system solutions. It produces business-supportive information systems and software for the financial sector, the manufacturing industry, and public administration organizations. Ixonos plans and manages the business and information system projects of, among others, its telecommunications operator customers, attending to the interests of its customers. It also delivers technology-independent architecture solutions and consulting services. Regarding ICT projects, Ixonos focuses on solutions for e‑workspaces, digital services and for document management, as well as on integration solutions. Through the company's efficient solutions, Ixonos' customers achieve, among others, cost savings as well as significant improvements in both external and internal customer satisfaction. Ixonos' long experience in business processes, in technology architectures, and in managing projects of up to hundreds of man-years enables successful planning and management of software and system projects. IXONOS PLC Kari Happonen President and CEO ADDITIONAL INFORMATION Kari Happonen, phone +358 424 2231, mobile +358 400 700 761, kari.happonen@ixonos.com DISTRIBUTION NASDAQ OMX Helsinki Main media