RIDGEFIELD PARK, NJ--(Marketwire - March 16, 2009) - Cheil USA Inc., the North American Regional Headquarters of Cheil Worldwide, today announced the appointment of Arun Bordoloi as Executive Strategy Director. In this capacity, Bordoloi will work closely with Cheil USA's clients in defining their market strategies in the current business environment.

With over 20 years of global business leadership, Bordoloi has held senior positions at LinkShare, Draftfcb and Avenue A | Razorfish. Prior to joining Cheil, Bordoloi was SVP of Services at LinkShare, a performance marketing services and technology company, overseeing the client service team responsible for marketing, research and integrated services. At Razorfish, he was one of the early pioneers and developed the client service and strategy practices while leading the Ford and Schwab businesses. He began his career in the consulting arena working for Ernst & Young and Deloitte.

Michael Kim, President of Cheil USA, said, "Arun brings a wealth of experience in business strategy and driving key initiatives as well as strategic efforts for our online brand and marketing relationships. At the same time, Arun also will play a major role in helping to shape Cheil USA's overall direction as we continue our expansion in the North American market."

Jennifer Friedberg, General Manager of Cheil USA, said, "Arun is a key hire for Cheil, and we feel tremendously fortunate to have him on board. His experience in a wide cross-section of industry verticals, including technology, financial services and retail, will help us as we address clients' business challenges in those sectors, among others. Arun has an amazing ability to act as a partner with clients in creating robust and innovative business strategies."

In mid-January, Cheil USA announced the arrival of Timothy Bruns as Executive Creative Director. "These significant moves are showcasing Cheil's new direction," Friedberg noted, "and demonstrate our commitment to building out the North American marketplace for Cheil Worldwide."

About Cheil USA

Established in 1992, Cheil USA is the North American Regional Headquarters of Cheil Worldwide -- the 16th largest advertising agency in the world, headquartered in Seoul, South Korea. Based in Ridgefield Park, New Jersey, Cheil USA has locations in Dallas, Texas; Toronto, Canada; and Mexico City, Mexico. Through Passion for Ideas and Idea Engineering, Cheil Worldwide is a full-service communications agency specializing in advertising, interactive, promotions, media and event marketing.

Contact Information: Contact: Rosalia Scampoli 212-537-5177 KC Choi 201-229-4791