Cheil USA Announces Arun Bordoloi as Executive Strategy Director
RIDGEFIELD PARK, NJ--(Marketwire - March 16, 2009) - Cheil USA Inc., the North American
Regional Headquarters of Cheil Worldwide, today announced the appointment
of Arun Bordoloi as Executive Strategy Director. In this capacity,
Bordoloi will work closely with Cheil USA's clients in defining their
market strategies in the current business environment.
With over 20 years of global business leadership, Bordoloi has held senior
positions at LinkShare, Draftfcb and Avenue A | Razorfish. Prior to
joining Cheil, Bordoloi was SVP of Services at LinkShare, a performance
marketing services and technology company, overseeing the client service
team responsible for marketing, research and integrated services. At
Razorfish, he was one of the early pioneers and developed the client
service and strategy practices while leading the Ford and Schwab
businesses. He began his career in the consulting arena working for Ernst
& Young and Deloitte.
Michael Kim, President of Cheil USA, said, "Arun brings a wealth of
experience in business strategy and driving key initiatives as well as
strategic efforts for our online brand and marketing relationships. At the
same time, Arun also will play a major role in helping to shape Cheil USA's
overall direction as we continue our expansion in the North American
market."
Jennifer Friedberg, General Manager of Cheil USA, said, "Arun is a key hire
for Cheil, and we feel tremendously fortunate to have him on board. His
experience in a wide cross-section of industry verticals, including
technology, financial services and retail, will help us as we address
clients' business challenges in those sectors, among others. Arun has an
amazing ability to act as a partner with clients in creating robust and
innovative business strategies."
In mid-January, Cheil USA announced the arrival of Timothy Bruns as
Executive Creative Director. "These significant moves are showcasing
Cheil's new direction," Friedberg noted, "and demonstrate our commitment to
building out the North American marketplace for Cheil Worldwide."
About Cheil USA
Established in 1992, Cheil USA is the North American Regional Headquarters
of Cheil Worldwide -- the 16th
largest advertising agency in the world, headquartered in Seoul, South
Korea. Based in Ridgefield Park, New Jersey, Cheil USA has locations in
Dallas, Texas; Toronto, Canada; and Mexico City, Mexico. Through Passion
for Ideas and Idea Engineering, Cheil Worldwide is a full-service
communications agency specializing in advertising, interactive, promotions,
media and event marketing.