Cision restructures its Scandinavian business together with Infopaq

Cision restructures its Scandinavian business together with Infopaq

Cision AB has signed an agreement to sell its Monitor and Analyze business in
Sweden and Norway to Infopaq International, a leading company on the Nordic
market for Monitor and Analysis services. The transaction will be completed on
March 31, 2009 and comprise the legal entities Cision Sverige AB and Cision
Norge A/S, excluding the operations for Plan and Connect which will be separated
before completion and retained by Cision. 

The divested Swedish and Norwegian Monitor and Analyze business of Cision
involves about 300 employees, with annual revenues of about SEK 240 million for
2008. Cision's Nordic business will subsequently consist of the Plan and Connect
business in all Nordic countries, as well as a Monitor and Analyze business in
Finland and Lithuania. Cision's new Nordic business will have about 225
employees, with annual revenues of approximately SEK 205 million for 2008. 

The purchase price for the divested units is SEK 25 million on a cash and debt
free basis, payable 31 March 2010. The divested Swedish and Norwegian businesses
were loss-making in 2008 and hence Cision estimates that the divestment will
have a positive impact on the group's operating profit in 2009. 

Cision and Infopaq have entered into an agreement whereby the companies will
cooperate to offer their Nordic customers a complete service offering consisting
of all services within media intelligence - Monitor, Analyze, Plan and Connect.
In addition, the parties have entered into an agreement to serve Cision's
customers outside of Sweden and Norway with Monitor and Analysis services from
these countries and whereby Infopaq will gain access to Cision's international
Monitor content and Analysis capabilities. 

“This divestment is a decisive step in the necessary transformation of our
Nordic business, which we believe will not only contribute positively to
Cision's financial performance and global strategy, but also improve the future
of the divested business as part of an integrated Infopaq operation. I also
strongly believe that our customers will benefit from the combined strengths of
the two market leaders joining forces to better meet their needs”, says Hans
Gieskes, CEO of the Cision Group.

“This acquisition will give Infopaq vast scale and resources to strengthen our
position as a leader for Monitor and Analyze services in the Nordic region.
Infopaq in cooperation with Cision will be able to offer customers a complete
offering with unique regional reach and depth of content”, says Jacob Meibom,
CEO of Infopaq International.

Due to this transaction, Cision's quarterly report for January-March 2009 will
be released May 6 2009. 

For further information, please contact:
Hans Gieskes, President & CEO Cision AB
Telephone: +46 8 507 410 11  

Jacob Meibom, President and CEO Infopaq International
Telephone: +45 4060 6018

Cision AB
SE-114 88  Stockholm, Sweden
Telephone: +46 8 507 410 00
www.cision.com


Cision empowers businesses to make better decisions and improve performance
through its CisionPoint software solutions for corporate communication and PR
professionals. Powered by local experts with global reach, Cision delivers
relevant media information, targeted distribution, media monitoring, and precise
media analysis. Cision has more than 2,500 employees in Europe, North America
and Asia, and has partners in 125 countries. Cision AB is quoted on the Nordic
Exchange with a turnover of SEK 1.8 billion in 2008.