Notice of the Annual General Meeting of Björn Borg


Notice of the Annual General Meeting of Björn Borg

This is a non-official translation of the Swedish original version. In case of
differences between the English translation and the Swedish original, the
Swedish text shall prevail.


The shareholders of Björn Borg AB (publ) are hereby invited to attend the annual
general meeting, to be held at the company's premises, on Thursday, 23 April
2009, at 5 p.m. at Götgatan 78 (Skrapan), 23rd floor, Stockholm, Sweden.   

Notification of attendance
Shareholders who wish to attend the meeting must, firstly, be listed in the
shareholders' register maintained by Euroclear Sweden AB (formerly VPC AB, the
Swedish Central Securities Depository) on Friday, 17 April 2009, and secondly,
give notice of their intention to attend the meeting no later than that day
(Friday, 17 April 2009). Notification shall be given by mail to Björn Borg AB,
Götgatan 78, 28 tr, 118 30 Stockholm, by telephone 08-506 33 700, or by e-mail
to stamma@bjornborg.com. Name, personal number/corporate regis-tration number,
address, telephone number and any accompanying persons, should be stated when
notifica-tion is given. 

Representatives of shareholders and corporate representatives shall deliver
authorization documents to Björn Borg well in advance of the annual general
meeting. Proxy forms are available on the company website.

In order to attend the meeting, shareholders with custodian registered shares
must have such shares tempo-rary registered in their own names, in the
shareholders' register maintained by Euroclear Sweden AB. This procedure,
so-called voting rights registration, must have been effected on Friday, 17
April 2009, which means that the shareholders must inform the custodian well in
advance before this date.

Proposed agenda
1. Opening of the meeting
2. Election of the chairman of the meeting
3. Preparation and approval of the voting list
4. Election of one or two persons to check the minutes
5. Determination of whether the meeting has been duly convened
6. Approval of the agenda
7. Presentation of the annual report and the auditor's report, and the
consolidated financial statements and the consolidated audit report
8. Speech by the president
9. a) Resolution on adoption of the income statement and balance sheet, and of
the consolidated income statement and the consolidated balance sheet
b) Resolution on disposition of the company's profits in accordance with the
approved balance sheet and record date for dividends, in case the annual general
meeting decides a dividend
c) Resolution on discharge from personal liability of the directors and the
presidents
10. Report on the work of the nomination committee
11. Resolution on the number of directors and deputy directors, if any
12. Resolution on the remuneration to be paid to chairman of the board of
directors, other directors and to the auditors
13. Election of directors and deputy directors, if any
14. The proposal by the board of directors to authorize the board of directors
to resolve on new issues of shares, warrants and/or convertibles 
15. The proposal by the board of directors to authorize the board of directors
to resolve on the acquisition and transfer of the company's own shares
16. The proposal by the board of directors regarding guidelines for remuneration
to the executive man-agement
17. The proposal by the board of directors for a resolution on amendments to the
articles of association (object of the company's business as well as notice
period for and means of convening general meet-ings)
18. Proposal regarding the nomination committee 
19. Closing of the meeting

Proposals
Item 2 - Election of the chairman of the meeting
The nomination committee has proposed Fredrik Lövstedt, the chairman of the
board of directors, as chair-man of the annual general meeting.

Item 9b - Resolution on disposition of the company's profits in accordance with
the approved balance sheet and record date 
The board of directors proposes a dividend of SEK 1.50 per share and that the
record date for the dividend be 28 April 2009. If the annual general meeting
approves this proposal, payment through Euroclear Sweden AB is estimated to be
made on 4 May 2009. 

Item 11-13 - Resolution on the number of directors and deputy directors, if any;
resolution on the remunera-tion to be paid to the chairman of the board of
directors, the other directors, and to the auditors; and elec-tion of directors
and deputy directors, if any
The nomination committee has proposed re-election of the directors Fredrik
Lövstedt, Vilhelm Schottenius, Mats H Nilsson, Nils Vinberg and Michael
Storåkers, and new election of the directors Monica Elling and Fabian Månsson.
No deputies shall be elected. The previous directors Håkan Roos and Lottie
Svedenstedt have declined re-election. The nomination committee has proposed
that Fredrik Lövstedt, as previously, is elected chairman of the board. The
nomination committee has furthermore proposed that the chairman of the board of
directors is to receive SEK 300,000 (no change from previous year) and other
directors SEK 100,000 each (no change from previous year). No special
remuneration is to be paid for work in the board committees. The nomination
committee has further proposed that fair remuneration to the auditors is to be
paid as charged. The nomination committee's reasoned statement regarding the
proposed board of directors can be found on the company's web site
www.bjornborg.com. 

Item 14 - The proposal by the board of directors to authorize the board of
directors to resolve on new issues of shares, warrants and/or convertibles
The board of directors proposes that the annual general meeting authorizes the
board of directors, until the next annual general meeting, on one or several
occasions, with or without deviation from the shareholders' preferential rights,
to resolve on new issues of shares, warrants or convertibles. Resolutions that
are passed by making use of the authorization may not, in the aggregate, involve
an increase of the share capital by more than SEK 390,625 (distributed on not
more than 1,250,000 new shares). The authorization shall also include the right
to resolve on new issues where the shares are to be paid for with non-cash
consideration or through set-off of a claim, or otherwise with terms and
conditions pursuant to the Companies Act Ch. 13 Sec. 7, Ch. 14 Sec. 9, or Ch. 15
Sec. 9.

The reasons for deviating from the shareholders' preferential rights shall be to
enable directed share issues for the purpose of acquisitions of complete or part
of companies or businesses, alternatively for raising capi-tal to be used for
such acquisitions, and to consolidate the company's financial position when
needed. The basis for the subscription price shall be the market price of the
share. 

Item 15 - The proposal by the board of directors to authorize the board of
directors to resolve on the acquisi-tion and transfer of the company's own
shares
The board of directors proposes that the annual general meeting authorizes the
board of directors, until the next annual general meeting, on one or several
occasions, to resolve on the acquisition and transfer of the company's own
shares to the extent that the shareholding of the company, after such
acquisitions, does not exceed ten percent of all the shares in the company.
Acquisitions shall be made on the NASDAQ OMX Stockholm AB at a price within the
from time to time applicable spread, i.e. the difference between the high-est
bid price and the lowest offer price, observing the NASDAQ OMX Stockholm AB's
regulatory frame-work for issuers, applicable from time to time, or in
accordance with an offer to purchase shares which has been directed to all
shareholders. The purpose of any acquisitions is to give the board of directors
an in-creased ability to act in its work with the company's capital structure
and to, where appropriate, enable share acquisitions to transfer the same shares
in connection with financing of acquisitions of companies or other kinds of
strategic investments.

The board of directors further proposes that the annual general meeting
authorizes the board of directors, until the next annual general meeting, on one
or several occasions, to resolve on transfers of shares in the company to third
parties. Transfer of own shares may only occur as liquid in connection with
acquisitions of companies, and other kinds of strategic investments and
acquisitions, or to finance such acquisitions and investments. Transfers may be
made of a maximum of so many shares which the company from time to time
possesses. Transfers may take place at the NASDAQ OMX Stockholm AB or outside
the NASDAQ OMX Stockholm AB, involving a right to resolve to deviate from the
shareholders' preferential rights. Transfers at the NASDAQ OMX Stockholm AB
shall take place at a price within the from time to time applicable spread.
Transfers outside the NASDAQ OMX Stockholm AB shall take place at a price in
cash or non-cash consid-eration that corresponds to the market share price at
the time of the transfer of those shares that are trans-ferred, with such a
deviation that the board of directors finds appropriate. The reasons for the
board of direc-tors' right to deviate from the shareholders' preferential rights
shall be to enable financing of acquisitions of companies and other kinds of
strategic investments in a cost-efficient way. 

Item 16 - The proposal by the board of directors regarding guidelines for
remuneration to the executive management
The board of directors proposes that the annual general meeting shall adopt the
following guidelines for re-muneration to the executive management. Remuneration
to the managing director and the seven other indi-viduals in the executive
management shall consist of base salary, a variable remuneration, previously
estab-lished long-term incentive programmes and additional benefits and
pensions. The total remuneration shall correspond to market practice and be
competitive, and be related to responsibility and authority. The variable
remuneration shall be based on the outcome in proportion to defined and
measurable targets and be limited in relation to the target compensation that
has been determined. In the event of termination of employment initiated by the
company, the notice period shall not be longer than 12 months. Severance pay
shall not exist. Pension benefits are to be determined either by benefit or
charge, or a combination thereof, and entitle the executive management to
pension from the age of 65 years. The board of directors may deviate from these
guidelines only if special causes exist in an individual case.  

Item 17 - The proposal by the board of directors for a resolution on amendments
to the articles of associa-tion (object of the company's business as well as
notice period for and means of convening general meetings) 
The board of directors proposes the following amendments to the articles of
association:
I. that paragraph 3 in the articles of association is amended in order to adjust
the object of the company's business to better fit the business concept and
business of the company, so that paragraph 3 thereafter sets out: "The object of
the company's business shall be to directly or through wholly owned or partly
owned companies, own, manage and commercialize (including through licensing),
and develop the brand Björn Borg, and pursue therewith compatible business."
II. that paragraph 8 in the articles of association, to the extent it relates to
the means of convening general meetings, shall be amended so that it thereafter
sets out: "Notice convening general meetings shall be given by announcement in
Post- och Inrikes Tidningar and on the company's web site. It shall be announced
in Svenska Dagbladet that notice of general meeting has been made."
III. that paragraph 8 in the articles of association, to the extent it relates
to the notice period for convening general meetings, i.e. the parts of the
current wording in paragraph 8 which do not relate to the means of convening
general meetings, shall be deleted, meaning that the provisions of the Swedish
Companies Act (2005:551) regarding notice period for general meetings shall
apply.

The board of directors proposes that the resolution of the annual general
meeting on amendments to the arti-cles of association in accordance with II and
III above respectively, shall be subject to the entering into force of
amendments to the Swedish Companies Act regarding means of and notice period for
convening general meetings, to the effect that the proposed wordings set forth
in II and/or III are consistent with the Swedish Companies Act.

Item18 - Proposal regarding the nomination committee
The nomination committee of the company proposes that the representatives of the
nomination committee shall be appointed through a procedure where the chairman
of the board of directors contacts the three largest shareholders in terms of
votes based on shareholders statistics from Euroclear Sweden AB as per 31 August
2009, and that such shareholders each appoints a representative to, together
with the chairman of the board of directors, constitute the nomination committee
up until the next annual general meeting, or, if applicable, up until a new
nomination committee has been appointed. If any of these shareholders elects to
renounce from its right to appoint a representative, the right shall pass to the
largest shareholder in turn. Should a representa-tive resign from the nomination
committee before its work is completed shall, if considered necessary, a
substitute be appointed by the same shareholder that has appointed the resigning
representative, or, if this shareholder does not belong to the three largest
shareholders in terms of votes anymore, by the new share-holder that belongs to
this group. The nomination committee shall appoint one of its members chairman.
The composition of the nomination committee shall be made public on the
company's web site as soon as the nomination committee has been formed and no
later than six months before the annual general meeting. In the event that the
ownership structure is changed after the nomination committee has been composed
such that one or several shareholders that have appointed a representative to
the nomination committee is no longer in the group of the three largest
shareholders in terms of votes, the composition of the nomination committee may
be changed in accordance therewith if the nomination committee considers that so
is neces-sary. The tasks of the nomination committee shall be to prepare for the
next annual general meeting proposals in respect of number of members of the
board of directors, remuneration to the members of the board of directors and
the auditors, remuneration, if any, for committee work, the composition of the
board of direc-tors, the chairman of the board of directors, resolution
regarding the nomination committee, chairman at the annual general meeting and,
where relevant, election of auditors.

Specific majority requirements
The proposals under item 14, 15 and 17 are subject to the resolutions by the
annual general meeting being supported by shareholders representing at least 2/3
of the votes cast as well as the number of shares repre-sented at the meeting. 

There are in the aggregate 25,059,184 shares outstanding in Björn Borg carrying
one vote each; accordingly there are 25,059,184 votes.

Available documents
The accounts, the auditor's report, the board of director's reasoned statement,
the auditor's report regarding the previous guidelines for remuneration to the
executive management and the complete proposals for deci-sions with respect to
items 9b and 14-18 will be available to the shareholders at the company and at
the com-pany's website www.bjornborg.com as from 9 April 2009, and will also be
distributed to shareholders that has requested it, and that have informed of its
postal address.

Stockholm, March 2009

The Board of Directors


For further information, please contact:
Fredrik Lövstedt, Chairman of the Board, mobile +46-708-59 54 80,
fredrik.lovstedt@bjornborg.com

About Björn Borg
The Group owns the Björn Borg trademark and has operations in five product
areas: clothing, footwear, bags, eyewear and fragrances. Björn Borg products are
sold in around fifteen markets, of which Sweden and Hol-land are the largest.
The Björn Borg Group has operations at every level from branding to consumer
sales in its own Björn Borg stores. Total sales of Björn Borg products in 2008
amounted to approximately SEK 2.5 billion at the consumer level. Group net sales
amounted to SEK 527 million as per December 31, 2008, with 88 employees. The
Björn Borg share is listed on the Nasdaq OMX Nordic in Stockholm since May 7,
2007. 

Attachments

03232211.pdf