No 1 Marketing and Technology agency LBi scoops Best B2B at the Revolution awards

PRESS RELEASE
Stockholm/Amsterdam, 25 March 2009

LBi has won Best B2B campaign at the prestigious Revolution Awards
for Generation Green and the eco rangers game.  Judges who comprised
of senior staff from agency and client side said that the campaign
was a "clever initiative to get schools and children engaged with
British Gas in a subtle way while educating them on environmental
issues in a fun, interactive and playful manner."  The campaign has
been successful - more than 8000 schools (35%) have registered with
Generation Green to date and teachers have downloaded more than
13,000 lesson plans and hosted more than 750 'green' assemblies. This
means that 3,168,515 children across the UK were potentially impacted
by the programme. The popularity of the Green lesson plans with
teachers has resulted in British Gas providing over 303,000 hours of
learning in UK schools.

British gas wanted to convince schools it is committed to the
environment.  During the summer of 2008, schools and their pupils
were asked to take part in the campaign with the promise of a reward
at the end of the summer term.

Using good versus evil, LBi released a series of five online games
over a ten week period to teach the kids about the environment.  The
thinking behind the campaign was that children use the internet to
try out new things before putting them into practice in the real
world. LBi created a fictitious world in which 'Baron Fossilosis' had
turned human beings into 'Mindless wasters'. Led by Professor Green
the aim of the project was to save the planet.

Global Chief Creative Officer Chris Clarke is proud of the work. "The
Generation Green work is close to our hearts at LBi. It's great to be
involved in educating kids on such an important issue and it's even
more enjoyable proving that creativity and technology provide the
most powerful way of doing that, especially if you believe as we do,
that it's creativity and technology which will ultimately resolve the
climate issue".

For further information please contact:
Sarah van Praagh, Press contact, LBi UK
 +44 20 7063 6465, Sarah.VanPraagh@LBi.com
Eva Ottosson, Group Communications Manager, LBI International AB
+46 709 41 21 40, eva.ottosson@lbi.com


About LBi:
LBi is a global digital marketing and technology agency, blending
insight, creativity and expertise to solve business problems. The
largest genuinely full service agency of its kind in Europe, LBi
provides the full range of digital capabilities, including digital
strategy, branded content, service design, media, CRM, technology,
managed hosting and support services. The Company employs over 1,600
professionals located primarily in the major European, American and
Asian business centers; such as Amsterdam, Atlanta, Berlin, Brussels,
London, Milan, Mumbai, New York, Paris and Stockholm. LBi is listed
on Nasdaq OMX in Stockholm and NYSE Euronext in Amsterdam (symbol:
LBI).
www.lbi.com