Pricer repays half and extends half of convertible loans

Pricer repays half and extends half of convertible loans

In its capacity as issuer, Pricer AB is releasing the information in this press
release in accordance with the Swedish Securities Exchange Act (2007:528). The
information was distributed to the media for publication at 10.30 am CET on
Thursday March 26th, 2009.


Pricer AB (publ) repays one half and extends the other half of the remaining
convertible loans of 44.9 MSEK total. The Board has decided for this division of
the loans based on the current cash position of Pricer including available
credit facilities and decided for a balanced split in view of the prevailing
credit climate.

The Board of Pricer decided on March 26th, 2009, subject to approval by the
Annual General meeting, to change the terms of the convertible loans amounting
to 22.45 MSEK. The loans are currently held as follows:

Monterro Holdings Ltd		
11.2 MSEK

Tedde Jeansson Sr		  
7.5 MSEK

Alted AB			  
3.4 MSEK

Kastensson Holding AB	  
0.3 MSEK

The loans will after the changes mature on June 30th, 2010, carry a yearly
interest of 8 percent and can be converted to shares in Pricer at a rate based
on the market rate of the Pricer share during 10 trading days before the AGM on
April 24 th, however, not lower than the current strike price of 0.70 SEK. With
today's rate of 0.53 SEK this would lead to a dilution of about 4 percent. In
addition the terms of the convertible loans are adjusted to the current
financial standing of Pricer. There are no other changes to the conditions of
the loans.

Pricer will repay the other remaining half of the loans of 22.45 MSEK on
maturity on April 19th, 2009.

The Board proposes the shareholders at the AGM on April 24th to approve of the
changes to the terms of the convertible loans.

Kastensson Holding AB is owned by Bo Kastensson and Peter Larsson owns less than
5 percent of Monterro Holdings Ltd, both being members of the Board of Pricer
AB.


For further information, please contact:
Charles Jackson, CEO Pricer AB: +46 8 505 582 00

Pricer provides the retail industry's leading electronic display and Electronic
Shelf Label (ESL) platform, solutions, and services for intelligently
communicating, managing, and optimizing price and product information on the
retail floor. Pricer is the only company today offering a communication platform
that supports both segment based ESL and pixel-based ESL. The platform is based
on a two-way communication protocol to ensure a complete traceability and
effective management of resources. The Pricer system significantly improves
consumer benefit and store productivity by simplifying work in the store.

Pricer, founded in 1991 in Uppsala, Sweden, offers the most complete and
scalable ESL solution. Pricer has over 4,500 installations in more than 30
countries with approximately 60 percent market share. Customers include many of
the world's top retailers and some of the foremost retail chains in Europe,
Japan and the USA. Pricer, in co-operation with qualified partners, offers a
totally integrated solution together with supplementary products, applications
and services.

Pricer AB (publ.) is quoted on the Nordic Small Cap list of OMX. For further
information, please visit www.pricer.com  

Pricer AB (publ)						
Bergkällavägen 20-22					
SE-192 79 Sollentuna					
Sweden

Website: www.pricer.com  
Telephone: +46 8 505 582 00
Corporate Identity number: 556427-7993