LAS VEGAS, March 30, 2009 (GLOBE NEWSWIRE) -- In evaluating small and microcap companies, a critical element is always the depth and acumen of management. In theory, when a company lands a superior talent within its industry amid a chorus of competitive choices, it should say something about the quality of the company which the expert has joined and lent his name. Clearly, there is also the inherent benefit of the new executive's core skill set, relationships, knowledge base, etc. This is perhaps exemplified by the addition of former Burger King senior exec Mark Giresi to the Board of Directors of NXT Nutritionals Holdings, Inc. (OTCBB:NXTH), a developer and marketer of proprietary, patent-pending healthy natural sweeteners, food and beverage products.
Giresi is a seasoned executive with almost 25 years of experience in various senior executive positions in the food and retail industries in the U.S. and internationally and was Senior Vice President of U.S. Franchise Operations and Development for Burger King Corporation, responsible for the restaurant operations and support to almost 8,000 franchise-owned and operated stores.
Additionally, in the aforementioned microcap arena where companies are often given a lengthy window in which they are allowed a best effort attempt to create a viable product, the ability to complete a product line that can be sold and is on the shelf already certainly separates a company from its optimistic peers. In this regard, NXT emerges as a member of the smaller performing group with NXT's Healthy Dairy(r) smoothies now in 3,000+ stores in 14 states, ranking 6th in category sales nationwide with only regional distribution.
The Drinkable Yogurt Market is a 6% share ($221 Million) of the massive $3.5 billion Yogurt Market that is growing annually by 5% in the US and 10% globally, providing ample room for sustainable growth.
Investors can view a NXT Nutritionals Holdings company snapshot at:
Statements herein may contain forward-looking statements and are subject to significant risks and uncertainties affecting results. Integrity Media Inc. (IMI) provides no assurance as to the subject company's plans or ability to effect proposed actions and cannot project capabilities, intent, resources, or experience. The subject companies haven't always approved statements made in this report. This report is neither a solicitation to buy nor offer to sell securities but is for information purposes only and shouldn't be used as basis for any investment decision. IMI isn't an investment advisor, analyst or licensed broker dealer and this report is not investment advice. IMI has been paid $5,000 by Dominion Holdings, Inc. for the benefit of NXT Nutritionals, Inc. (NXTH), for preparation and distribution of this report and other advertising services over a 30 day period. Dominion Holdings Inc. is managing a fifty-thousand dollar marketing budget. Paid reports constitute a conflict of interest as to IMI's ability to remain objective in its communication regarding the subject company.