SAN DIEGO, March 31, 2009 (GLOBE NEWSWIRE) -- American Specialty Health (ASH), a national health and wellness organization, earned 16 "Finest Awards," which recognize excellence in communications through a variety of media in the health care industry. The annual awards are presented at an industry dinner ceremony and are given by the Health Care Communicators of San Diego (HCC).
Healthyroads, ASH's wellness subsidiary, won three Gold
awards for its:
* Weight Management Guide
* Health Literate Supplemental Guides publications, and
* Healthyroads fitness trade show booth
ASH and Healthyroads received five Silver awards for their:
* Healthyroads public relations campaign
* How to Build a Fit Company(tm) catalog
* "Reflections," the 2007 Year in Review brochure
* ASH employee recognition Flash presentation
* ASH News Flash monthly electronic newsletter
ASH also received eight Bronze awards for the following:
* The SilverSlate(r) quarterly newsletter for ASH's Silver&Fit(r)
senior fitness program members
* Wellness communication campaign
* Healthyroads for Kids(tm) eXtremeFUN(r) childhood obesity,
eXtremeQUIT(r) teen tobacco cessation, and eXtremeLIVING(r)
healthy lifestyle education manuals for Spanish-speaking members
* "This Year I Will...(tm)" New Year's resolution posters
* "Celebrating ASH's Top Guns," the 2008 corporate awards banquet
aboard the USS Midway
* The Healthyroads Holiday Challenge, which encourages employees to
maintain their weight over the holidays
* FitnessCoach.com Web site
* Healthyroads Incentives(tm) health promotion program
"It's an honor to be recognized by the HCC for the quality and effectiveness of so many of our marketing materials," said ASH CEO, chairman, and co-founder George DeVries.
About American Specialty Health
American Specialty Health Incorporated (ASH) is a national health and wellness company that provides wellness and prevention services, specialty network management programs, and fitness and exercise services to health plans, insurance carriers, employer groups, and trust funds. Based in San Diego, ASH has 700 employees and covers over 15 million members.
Healthyroads, Inc. is the health improvement and wellness subsidiary of ASH. Healthyroads offers a wide range of wellness solutions -- including award-winning telephone-based coaching programs for weight management, tobacco cessation, and healthy living, and products and resources through its integrated Web site, Healthyroads.com.
For more information about Healthyroads and other ASH health and wellness programs, visit www.ASHCompanies.com or call 800.848.3555.