AB Electrolux Annual General Meeting 2009: Excerpts from the speech by President and CEO Hans Stråberg

AB Electrolux Annual General Meeting 2009: Excerpts from the speech by President
and CEO Hans Stråberg

In addition to a review of the most important events in the Group in 2008, the
continued tough market situation and the Group's strategic ambitions, Hans
Stråberg, President and CEO of Electrolux, informs about the continuing launch
of Electrolux in North America. In the first quarter of 2009, the launch will
have a negative impact on operating income in the amount of about SEK 200
million due to continued investments in marketing. The following is an excerpt
from CEO's speech at the AGM.

CEO's comments on the launch of Electrolux in North America
“The launch of premium products has begun well. Our products are present today
in more than 4,000 retailers in all of North America, and our market share in
the premium segment is about 5%. 

We are trying now to take advantage of the weak market situation by taking an
even greater market share, but not by using price to compete. We will continue
to invest in marketing for the whole of 2009. In the first quarter of 2009, we
expect the launch to have a negative impact on operating income in the amount of
about SEK 200 million due to continued investments in marketing.  
When the market turns around, growth will be within the profitable premium
segment, and at that point it will be important for us to be rightly
positioned.”

For further information contact Electrolux Media Hotline on +46 8 657 65 07

Electrolux is a global leader in household appliances and appliances for
professional use, selling more than 40 million products to customers in more
than 150 markets every year. The company focuses on innovations that are
thoughtfully designed, based on extensive consumer insight, to meet the real
needs of consumers and professionals. Electrolux products include refrigerators,
dishwashers, washing machines, vacuum cleaners and cookers sold under esteemed
brands such as Electrolux, AEG-Electrolux, Eureka and Frigidaire. In 2008,
Electrolux had sales of SEK 105 billion and 55,000 employees.

Electrolux may be required to disclose the information provided herein pursuant
to the Securities Market Act.