Alma Media: Announcement pursuant to the Securities Act, Chapter 2, Section 10

Alma Media Corporation  Stock Exchange Release  31 March 2009 at
10.10

ANNOUNCEMENT PURSUANT TO THE SECURITIES ACT, CHAPTER 2, SECTION 10

In accordance with the notice Alma Media has received from Oy
Herttaässä Ab (business identity code 0761658-8), the forward
contracts Oy Herttaässä Ab flagged on 6 June 2008 and that matured on
20 March 2009 have not been converted into Alma Media shares. Thus,
the holding of Oy Herttaässä Ab in Alma Media Corporation remains
unchanged.

Kai Mäkelä and Oy Herttaässä Ab, a company controlled by him,
announce to hold Alma Media shares as follows:


+-------------------------------------------------------+
| Shareholder      | Number of shares | % of all shares |
|------------------+------------------+-----------------|
| Oy Herttaässä Ab | 9,996,000        | 13.40 %         |
|------------------+------------------+-----------------|
| Kai Mäkelä       | 55,251           | 0.07 %          |
|------------------+------------------+-----------------|
| Total            | 10,051,251       | 13.47 %         |
+-------------------------------------------------------+


The share capital of Alma Media Corporation (business identity code
1944757-4) is EUR 44,767,513.80 and it is divided into 74,612,523
shares. The company has one series of shares. Each share entitles to
one voting right. The total number of voting rights is 74,612,523.

ALMA MEDIA CORPORATION
Rauno Heinonen
Vice President, Corporate Communications and IR

Distribution:
NASDAQ OMX Helsinki Exchange
Principal media

Alma Media in brief

Alma Media is a profitably growing and internationally expanding
company that invests in the future of newspapers and online media.
It's best known products are the Aamulehti, Iltalehti, Kauppalehti
and Etuovi.com.

Net sales in 2008 totalled EUR 341 million and the operating margin
was over 14%. The company's share is listed in the NASDAQ OMX
Helsinki Exchange, trading code ALN1V.