Virtual World Developer MindArk to Use Latest HP Server Technology for CryENGINE(R)2 Upgrade
GOTHENBURG, SWEDEN--(Marketwire - April 1, 2009) - MindArk PE AB, Swedish developers of the
Entropia Universe, announced it will use the latest HP BladeSystem c-Class
servers in its data centre to accommodate the upcoming transition of
Entropia Universe to the CryENGINE®2 graphics engine. The deal was struck
between EUSO AB, MindArk's wholly owned subsidiary that manages operations
and customer support for the virtual universe, and Benzler, HP Preferred
Partner of the Year and Service Partner of the Year in Sweden for 2008.
EUSO CTO Mats Kling comments, "The HP BladeSystem c-Class innovates in the
areas of virtualization, power and cooling, which can help MindArk to
reduce both operational and capital expenditures for the growing number of
data centres that will make up our virtual universe as it expands with the
upcoming partner planets."
MindArk's evolving business model, which enables core Entropia Platform
technology to be made available to third parties requiring high-quality,
monetized virtual environments, requires a commitment to high-performance
data centers. The demands of connecting all global users to one persistent
virtual universe will also be facilitated by HP Virtual Connect Flex-10
network consolidation technology, which will provide all data center
servers with flexible dual 10 GB network interfaces.
Patrik Orrvik, Account Manager at Benzler, adds, "Understanding MindArk's
vision for the 3D internet was central to providing a data center solution.
MindArk's scalability requirements required a solution that fulfilled
spatial, economical and environmental considerations. In today's market the
HP BladeSystem with Flex-10 technology is the only solution that can meet
all of these demands in a cost-efficient way."
Erik Hjalmarsson, Product Manager at HP Sweden, says, "Online entertainment
such as the virtual Entropia Universe requires an agile technology platform
that eliminates costly networking investments. By using Flex-10 technology
within the HP BladeSystem the virtual universe can get the speed and
connections that it needs for the gamers on the planets."
About MindArk and Entropia Universe
Entropia Universe is an expanding entity of interoperable 3D virtual worlds
based on the proprietary Entropia Platform. Each virtual world takes the
form of a planet(s) within the virtual Entropia Universe.
The Entropia Universe Platform contains full support for secure
micro-transactions in real-time, rich media viewing, transactions with real
and virtual items, MMOG entertainment and social interaction between global
participants. Its virtual currency, the PED, has a fixed exchange rate of
10:1 with the US dollar.
The Entropia Universe Platform has been developed for over 10 years at a
cost of over $40m. Commercially launched in 2003, MindArk's planet Calypso
has been generating profit since 2004 and has served as a vehicle for fine
tuning the platform's business model and functionality. During 2007, the
Entropia Universe Platform provided a secure and stable means for $400m of
user-to-user transactions. It has today over 820,000 registered accounts
from over 200 territories.
The Entropia Universe Platform offers a complete solution for virtual
planet creation and maintenance, and for premium content production.
For more information, please visit www.mindark.com and
www.entropiauniverse.com.
About Benzler
Benzler was formed in 1993 and currently has approximately 55 employees.
Benzler deliver and install IT Infrastructure solutions to customers who
seek quality and recognise the long term advantages of their IT
investments. We focus our sales on companies who have their own IT
organisation, which enables us to work on strategic solutions with our
Customers.
Our Customer Account Salesmen help the customer with system design and
solutions, change strategy, service and finance. Our image is based upon
what we do, not upon what we manufacture or the products we sell. It is
therefore of great importance that we are extremely professional in what we
do.
The company is ISO-certified within Quality and Environment and has the Dun
& Bradstreet's credit rating of AAA. Benzler´s revenue for the financial
year June-2006 to July-2007 was 364 million Swedish Krona.
Contact Information: Media Contact:
Xenia von Wedel
Terpin Communications
Director
Tel. +1 (415) 595-2030
mindark@terpin.com
Nadia Saalabi
Terpin Communications
Account Executive
Tel. +1 (310) 821-6100 ext. 117
mindark@terpin.com