Tele2 appoints Niklas Sonkin as new Executive Vice president and Market Area Director for Central Europe

Stockholm - Tele2 AB, ("Tele2"), (OMX Nordic Exchange: TEL2 A and
TEL2 B), announced today that Niklas Sonkin has been appointed new
Executive Vice President and Market Area Director Central Europe.

Niklas Sonkin has a strong industry background from his roles as
Chief Strategy Officer and Director of Business to Business, Product
Development and Management at Wataniya Telecom. He has also held
senior positions at TeliaSonera AB, Sonera Corporation, and Telecom
Finland.

Harri Koponen, President and CEO of Tele2, comments: "I am very
pleased to announce the appointment of Niklas Sonkin as new Executive
Vice President and Market Area Director Central Europe. His solid
experience from emerging markets will be a very important asset for
Tele2, as we will continue to develop our operations in the Baltic
regions as well as in Croatia."
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Further information can be obtained from:
Harri Koponen, President and CEO, Tel: +46 8 5626 4000
Lars Torstensson, Investor Inquiries, Tel: +46 702 73 48 79
Pernilla Oldmark, Press Inquiries, Tel: +46 704 26 45 45

Tele2 is one of Europe's leading alternative telecom operators.
Tele2's mission is to provide price- leading and easy- to-use
communication services. Tele2 always strives to offer the market's
best prices. We have 24 million customers in 11 countries. Tele2
offers mobile services, fixed broadband and telephony, data network
services, cable TV, and content services. Ever since Jan Stenbeck
founded the company in 1993, it has been a tough challenger to the
former government monopolies and other established providers. Tele2
has been listed on the OMX Nordic Exchange since 1996. In 2008, we
had net sales of SEK 39.5 billion and reported an operating profit
(EBITDA) of SEK 8.2 billion. For more information, visit
www.tele2.com.