Carlsberg Deutschland's wholesale unit Göttsche Getränke GmbH and Nordmann
Group have formed an alliance to create the biggest beverage distributor in
Northern Germany. A new joint venture by the name Nordic GmbH will be set up
owned 50/50 by Carlsberg Deutschland and Nordmann Group, respectively.
Nordmann is today one of the largest beverage wholesalers in Germany and No. 1
in Northern Germany. Göttsche and Nordmann complement each other very well
geographically within Schleswig-Holstein, Mecklenburg-Vorpommern, Niedersachsen
and Bremen - an area with a total population of more than 13 million.
The new company, Nordic GmbH, will get an annual turnover in excess of EUR 400m
and have around 700 people employed.
Nordic GmbH will be the distributor of all Carlsberg Deutschland brands, such
as Carlsberg, Duckstein, Holsten, Astra and Lübz. The alliance with Nordmann is
expected to increase sales and reduce costs, as Carlsberg Deutschland's brands
will now also be sold through current Nordmann's outlets - mainly in On Trade
(restaurants and bars).
The joint venture is subject to approval by the German anti-trust commission.
Contacts:
Media Relations: Jens Peter Skaarup, +45 3327 1417
Investor Relations: Peter Kondrup, +45 3327 1221
