BOSTON, MA--(Marketwire - April 7, 2009) - Leading companies have made a resoundingly
strong business case for the adoption and expansion of genuine,
sustainability-driven strategies and initiatives, demonstrating that
sustainability delivers dramatic competitive advantages, particularly in
recessionary times, as indicated in "
Sustainability Matters: The Corporate
Executive's Strategic Agenda," published by Aberdeen Group, a
Harte-Hanks Company (
NYSE:
HHS). Obtain a complimentary copy of the
Sustainability report at
http://www.aberdeen.com/link/sponsor.asp?cid=5671.
The current global economic crisis has brought increased discussion of the
long-term viability and true benefit of sustainability strategy to the
fore. The desire for social and environmental stewardship is revealed to
be the number one driver for the adoption of sustainability strategy (56%
of research survey respondents) and results also show that genuine
stewardship conveys a competitive advantage. Three key performance criteria
that significantly impact both corporate carbon emissions and operating
expenses were used to define the leaders:
* An 11% decrease in paper costs
* A 10% decrease in overall facilities costs
* A 9% decrease in energy costs
"Top performing sustainability initiatives are driven by strategies that
engage visionary and meaningful activities and projects that improve
organizational performance, culture, and processes -- as well as society
and the environment," says Jhana Senxian, report author and Sustainability
& Corporate Responsibility Analyst at Aberdeen Group.
The full report includes insights into the strategic actions companies are
taking, the capabilities they seek and the technology solutions they deploy
in pursuit of their sustainability and corporate responsibility goals. A
complimentary copy of this report was written in support of the Marrakech
Process of the United Nations on Sustainable Consumption and Production,
and is made available due in part to the following underwriters:
Cintellate, ESS, and StakeWare, Inc.
Access complimentary
Information Technology Research.
About Aberdeen Group, a Harte-Hanks Company
Aberdeen provides fact-based research and market intelligence that delivers
demonstrable results. Having queried more than 30,000 companies in the
past two years, Aberdeen is positioned to educate users to action: driving
market awareness, creating demand, enabling sales, and delivering
meaningful return-on-investment analysis. As the trusted advisor to the
global technology markets, corporations turn to Aberdeen™ for insights that
drive decisions.
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© 2009 Aberdeen Group, Inc., a Harte-Hanks Company
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Contact Information: Media Contact:
Jhana Senxian
Aberdeen Harte-Hanks
(617) 854-5363
Jhana.senxian@aberdeen.com