Photo Release -- Smoke On! --- Compete in the 'Red Bull Air Race World Championship' by Artificial Life On the iPhone


LOS ANGELES and HONG KONG, April 14, 2009 (GLOBE NEWSWIRE) -- Artificial Life, Inc. (OTCBB:ALIF) (www.artificial-life.com) today announced the launch of Red Bull Air Race World Championship Lite Version, the first official game for the world class air race motor sport ever on the iPhone and iPod touch platform, retailing at only 99 cents in the Apple App Store.

A photo accompanying this release is available at http://www.globenewswire.com/newsroom/prs/?pkgid=6078

Featuring exciting game play and authentic flight simulation, the lite version of the Red Bull Air Race World Championship offers enthusiasts an introductory virtual flying experience to this exhilarating motor sport, which fascinates millions of spectators worldwide during its annual season.

In the game, players compete as one of the world's best race pilots with the fastest and most agile racing planes, navigating low-level aerial race tracks made up of air-filled pylons in spectacular locations. The rules and standards of the game are based on the official Red Bull Air Race World Championship, which captures the action-packed experience of "skill, speed and precision."

Key Game Features:

High Quality Visuals:


 * Pilots are competing in Abu Dhabi and San Diego, two magnificent
   race locations illustrated by detailed 3D graphics
 * Playback of the race from different angles is available for pilots
   to evaluate their performance

Authentic Simulation of the Race:


 * Various aero kit items are featured for customization, including the
   canopy, winglets, cowling, propeller and more
 * Different points of view are provided to maximize the flight
   experience

Intense Action-packed Game Play:


 * Realistic plane manipulation requires precise steering and
   acceleration
 * Calculated flight paths are suggested to pilots for all courses
 * Aviation physics such as g-force are taken into account, giving a
   realistic race experience

Realistic Audio


 * Actual sound recordings of the plane engines are applied to add
   dynamics to the exciting race

For more details about the Red Bull Air Race World Championship Lite Version, the upcoming full version and the Java versions, please visit: www.botme.com, or m.botme.com on the iPhone. The game is now live in the Apple App Store and is available for purchase at: http://www.itunes.com/app/redbullairraceworldchampionshipliteversion

The upcoming full version of the title is tentatively scheduled for release around the end of April to early May 2009 pending approval. It will contain season races, online-shareable and self-customizable race courses and an online ranking lounge which will enable competitions worldwide. More race locations and aero kit items for plane customization will also be featured. A Java version of the title was already released in March 2009.

"We are very excited to extend the Red Bull Air Race World Championship onto the iPhone and iPod touch. We have tested the game over several months with Artificial Life and are very much looking forward to giving the fans a true experience of being even closer to the real thing," said Kim Bernhard, Head of TV & New Media of Red Bull Air Race GmbH.

"We are excited about the launch of our first air race title. Airplane racing and flight simulation both adapt well to the iPhone platform and create excellent game play. I would like to thank Red Bull Air Race for their kind support and contributions throughout the production. The exhilarating fun of the Red Bull Air Race World Championship will definitely impress air race fans!" said Eberhard Schoneburg, CEO of Artificial Life, Inc.

(iPod is a trademark of Apple Inc., registered in the US and other countries. iPhone is a trademark of Apple Inc. App Store is a service mark of Apple Inc.)

About Artificial Life, Inc.

Artificial Life, Inc. (OTCBB:ALIF) is a public U.S. corporation headquartered in Los Angeles, with its production center in Hong Kong and additional offices in Berlin (EMEA headquarters) and Tokyo. As a leading, full-service provider of mobile broadband 3G technology, mobile participation TV, mobile gaming, content and business applications, Artificial Life provides 2D and 3D multi- and single- player rich-media applications for 3G, 3.5G and 4G network-enabled mobile phones. Recognized internationally for outstanding content quality and technology, Artificial Life transcends traditional modes of mobile communications and interactive gaming. For more information, please visit www.artificial-life.com or the company's m-commerce portal at www.botme.com.

Forward-Looking Statements:

This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements include, without limitation, statements regarding our future results of operations, financial condition and business prospects. In some cases, you can identify forward-looking statements by terminology such as "may," "will," "should," "expect," "intend," "plan," "anticipate," "believe," "estimate," "predict," "potential," "continue" or the negative of these terms or other comparable terminology. Although such statements are based on our own information and information from other sources we believe to be reliable, you should not place undue reliance on them. These statements involve risks and uncertainties, and actual market trends or our actual results of operations, financial condition or business prospects may differ materially from those expressed or implied in these forward-looking statements for a variety of reasons. Potential risks and uncertainties include, but are not limited to, our ability to obtain additional funding to operate and grow our business; the unproven potential of our mobile gaming business model; changing consumer preferences and uncertainty of market acceptance of our products; timely adoption and availability of 3G mobile technology; market acceptance for use of mobile handheld devices to play the interactive games; unpredictable mobile game development schedules; our reliance on a relatively small number of brands; our ability to license brands from others; our dependence upon resellers and telecommunication carriers and operators to distribute our products; our ability to successfully develop, introduce, and sell new or enhanced products in a timely manner; and the timing of new product announcements or introductions by us or by our competitors. For additional discussion of these risks and uncertainties and other factors, please see the documents we file from time to time with the Securities and Exchange Commission, including our Annual Report on Form 10-KSB filed on February 9, 2009. We assume no obligation to update any forward-looking statements, which apply only as of the date of this press release.

The photo is also available at Newscom, www.newscom.com, and via AP PhotoExpress.



            
Red Bull Air Race World Championship Lite Version

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