CHICAGO, April 15, 2009 (GLOBE NEWSWIRE) -- MediaBank is pleased to announce that Draftfcb, a network of agencies spanning 97 countries, with more than 9,700 employees worldwide and part of the Interpublic Group of Companies (NYSE:IPG), has entered a multi-year agreement for the MediaBank O|X digital buying system.
"As a long-time customer of our analog media buying technology platform, we are thrilled that Draftfcb has selected us for our industry leading digital platform and has reaffirmed their commitment to our holistic and comprehensive approach to media buying," said John Bauschard, Chief Operating Officer of MediaBank. "Leveraging the digital module of MediaBank O|X will allow Draftfcb to automate the assessment and buying functions in the complicated world of digital media, and more efficiently and effectively service their clients."
Draftfcb joins other leading agencies that have adopted MediaBank's industry-leading technology and will be taking advantage of MediaBank's hosted SaaS delivery and data management services. The digital module of MediaBank O|X delivers unparalleled interoperability with a proprietary client planning, budgeting, and approval system, full digital workflow buying support, and streamlined budget and approval processes. MediaBank O|X Digital also features integration to key ad servers, the ability to optimize buys in real-time with the delivery data, easy invoice discrepancy resolution, and campaign audits.
Draftfcb media buying teams in New York, Chicago and other key markets will be utilizing the digital media buying system. As part of the engagement, MediaBank will provide extensive on-site training to Draftfcb. Draftfcb will also have access to robust phone and online support resources.
"We have had a great partnership with MediaBank and its analog buying technology and services offering, and are pleased to be able to expand this relationship to their digital buying platform," said Guy Hanton, Chief Information Officer of Draftfcb. "We are especially excited that our clients will benefit from the advanced intelligence and transparency in buying and reporting that the digital module of MediaBank O|X makes possible."
About Draftfcb
Draftfcb is a modern agency model for clients seeking creative, accountable marketing programs that build business and deliver a high Return on Ideas(tm). With more than 135 years of combined expertise, the company has its roots in both consumer advertising and behavioral, data-driven direct marketing. The agency is the first global, behavior-based, holistic marketing communications organization to operate against a single P&L, and it places equal emphasis on creativity and accountability. The Draftfcb network spans 97 countries, with more than 9,700 employees worldwide, and is part of the Interpublic Group of Companies (NYSE:IPG). The agency's global corporate leadership team includes Howard Draft, executive chairman; Laurence Boschetto, CEO and president; Jonathan Harries, vice-chairman and worldwide chief creative officer; and Neil Miller, CFO. For more information, visit www.draftfcb.com.
About MediaBank, LLC
Privately-held Chicago-based MediaBank, LLC is a leading provider of integrated procurement technology and advanced analytics to the advertising industry. MediaBank solutions allow for unprecedented cross-media analytics and intelligence through superior planning, buying, workflow and data warehousing tools. The cornerstone of MediaBank's solution is the MediaBank O|X platform, offering buying, financial, and workflow tools across all media types. The MediaBank A|X platform provides advanced analytics and predictive modeling. MediaBank has more than 25 years of industry recognized experience in providing media buying solutions and is committed to combining the latest technologies and applications to improve efficiency in the advertising industry. For more information on MediaBank, visit: www.mbxg.com.
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