BEDFORD, Mass., April 16, 2009 (GLOBE NEWSWIRE) -- The explosive growth in mobile communications, the impending impact of federal regulations, and changing consumer communication preferences require that organizations re-evaluate their approach to proactive customer communications. Understanding the customer's preferred channels of communication and maintaining accurate contact information are critical for an organization to build stronger, more profitable relationships with consumers.
As consumers are exposed to different types of communications, his/her communication preferences tend to evolve. In fact, a 2008 Lynx research study on consumer communication preferences revealed that consumers' attitudes towards automated voice messaging and text messaging grew dramatically -- by as much as 50 percent -- over a two year period -- while many attitudes towards more traditional forms of communications such as direct mail and email declined. Organizations should be in a position to continually update their customer contact information as well as manage and honor the stated communication preferences of its customers.
On April 30, SoundBite Communications, Inc. (Nasdaq:SDBT) will sponsor a one-hour webinar, featuring Dave Frankland, principal analyst at Forrester Consulting, who will discuss exclusive survey findings from a commissioned study on the topic of consumer communication preference management. Join Forrester Consulting and SoundBite Communications to learn:
- The importance of tracking and updating your customers' evolving communication preferences
- How to utilize your customers' desired preferences to increase loyalty and response rates
- How regulatory issues such as the FTC Telemarketing Sales Rule may impact your ability to cost-effectively communicate important offers to your customers
- Recommendations on how to obtain customer opt-in now to send certain types of automated communications
Webinar attendees will receive a complimentary copy of a commissioned study on consumer communication preferences conducted by Forrester Consulting on behalf of SoundBite Communications.
REGISTER AT:
http://www.iian.ibeam.com/events/nrfe001/30372/index.jsp?adid=sbpress
WHEN: Thursday, April 30, 2009, 1:00 p.m. ET/10:00 a.m. PT
"Each consumer has his or her own communication preferences, and often these vary based on the nature of the messages being delivered," said Mark Friedman, chief marketing and business development officer at SoundBite Communications. "Thus, we recommend that organizations develop a customer communication preference management program to help them understand and honor their customers' desires. Investing in this type of program will develop stronger customer relationships and increase response rates to communications campaigns, both of which we believe will result in increased revenue and profitability."
About SoundBite Communications, Inc.
SoundBite Communications provides on-demand, integrated multi-channel communications solutions that enable clients to achieve superior business results. Building on its foundation as a leading provider of automated voice messaging services, SoundBite offers integrated voice, text and email messaging solutions that help clients deliver the right message, to the right customer, using the right channel, at the right time. Organizations in industries such as collections, financial services, retail, telecom and media, and utilities rely on the SoundBite Intelligent Communications Platform to send over a billion messages annually for collections, customer care, and sales and marketing applications. For more information, visit http://www.SoundBite.com.
SoundBite is a registered service mark of SoundBite Communications, Inc.
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