Leading Marketing, Search and Technology Agency LBi Wins Oxfam SEO work

PRESS RELEASE
Stockholm/Amsterdam, 16 April 2009

LBi has won the bid to manage all of Oxfam's ethical SEO work.
Through enhanced SEO techniques Oxfam aims to identify and
communicate with its online audience, and to strengthen its
fundraising initiatives which support its humanitarian and
campaigning activities.

LBi's appointment comes at the critical time when, in the midst of an
economic crisis, charitable donations are being reduced. It is more
important than ever to remind the public, donors and governments that
the impact of the crisis is the greatest on people living in poverty
across the world. Oxfam plans to produce regular fresh online content
in order to increase awareness about its work.

Emma McGill, Search Manager for Oxfam says: 'LBi will kick off the
engagement by carrying out a series of strategy seminars and
workshops with key stakeholders in order to educate Oxfam employees
about ways in which they can optimise their activity, enabling them
to keep as much as possible of this work in-house. After this initial
phase, LBi will help the organisation drive search engine positioning
for key climate change search phrases to raise awareness of the
impact of climate change on people in poverty and generic search
phrases to support Oxfam's online shop by driving more relevant
traffic.'

The relationship will be based on a timetable of planned and
rapid-response activity. Much of the initial core activity will
centre on climate change, which affects the worlds poorest in
profound ways; flooding, drought and famine are all climate-driven
disasters and are expected to become more frequent and intense in the
future. The impact of these disasters needs to be addressed
immediately in order to minimise loss of life and to increase
people's ability to earn a living. LBi has a rich heritage of charity
experience, working with the British Red Cross across all of its
social media activity.

Chris Dugdale, Head of Natural Search for LBi UK says: 'This
relationship offers us a host of exciting challenges, not least of
which is Oxfam's changing focus as each new crisis emerges. Usually,
a corporate client would have a great deal of consistency in the
products and services they offer, not to mention at least a year's
worth of planned activity and releases. Oxfam, on the other hand, is
responding to unforeseen disasters around the world and is in a very
reactive position. This changes the playing field on a regular basis
and calls for an ever-ready state of responsiveness in order to drive
maximum exposure for these issues in a timely fashion'.

For further information please contact:
Sarah van Praagh, Press contact, LBi UK
 +44 20 7063 6465, Sarah.VanPraagh@LBi.com
Eva Ottosson, Group Communications Manager, LBI International AB
+46 709 41 21 40, eva.ottosson@lbi.com


About LBi:
LBi is a global digital marketing and technology agency, blending
insight, creativity and expertise to solve business problems. The
largest genuinely full service agency of its kind in Europe, LBi
provides the full range of digital capabilities, including digital
strategy, branded content, service design, media, CRM, technology,
managed hosting and support services. The Company employs over 1,600
professionals located primarily in the major European, American and
Asian business centers; such as Amsterdam, Atlanta, Berlin, Brussels,
London, Milan, Mumbai, New York, Paris and Stockholm. LBi is listed
on Nasdaq OMX in Stockholm and NYSE Euronext in Amsterdam (symbol:
LBI).
www.lbi.com