MISSISSAUGA, Ontario, April 21, 2009 (GLOBE NEWSWIRE) -- HearAtLast Holdings Inc. (Pink Sheets:HRAL) announced today that the Company has chosen ScreenScape's venue networking solution for a national deployment in 2009 across 25 HearAtLast locations.
HearAtLast was attracted to the ScreenScape product's ease in including local content in each of their displays, while sharing a common national brand message and theme. The ability to cross-pollinate and connect their screens with other nearby businesses also presented unique advertising and promotion opportunities.
Founder & C.E.O. Matthew Sacco and Robert Oswald of HearAtLast see the addition of this unique media format as a win-win for both consumers and clinicians as we truly adapt our message of NO Charge Hearing Testing and Hearing Awareness to the masses in multiple languages. The Wal-Mart store of the community platform is specifically oriented around the ethnic make up of each location. "Controlling content related directly to our offering is key as we educate Canadians to the benefits of the latest hearing devices and personal audio products," stated Oswald.
"The HearAtLast family is a fantastic addition to ScreenScape's venue network," said Kevin Dwyer, CEO and President of ScreenScape Networks. "ScreenScape has a strong story to tell in the healthcare and retail industries. HearAtLast's national reach and local presence represents a great candidate to take advantage of ScreenScape's networking strengths. We're excited about solidifying this business relationship."
HearAtLast plans to begin their national deployment in their Etobicoke, Burlington, and Mississauga locations by May 1.
About ScreenScape Networks
ScreenScape is an Internet Service and Community that offers a smarter, simpler and more cost-effective way to use dynamic screens in your venue. Members of ScreenScape form a community of venues interconnecting to establish a shared resource and a marketplace for exchanging content.
For more information on ScreenScape Networks Inc., visit http://www.screenscape.net
About HearAtLast
HearAtLast Holdings, Inc. is a Nevada corporation that owns and operates its wholly-owned subsidiary, HearAtLast Inc., a chain of hearing stores specializing in the sale of digital hearing aids and testing services. The company develops, owns, and operates hearing aid clinics co-located within select Wal-Mart stores throughout Canada. HearAtLast facilities sell a selection of high quality brand name hearing aids and also offer complimentary screening tests, clinical hearing tests, high end earbuds and assistive listening devices. The Company's mission is to consolidate the highly fragmented hearing services industry while providing unparalleled service to the estimated 30+ million hearing impaired individuals throughout North America. After a prescription is approved, the independent on-site audiologists and hearing aid practitioners at HearAtLast utilize a refined process to dispense the latest in Name Brand digital hearing aids.
For more information please visit www.hearatlast.com
Statements about the Company's future expectations and all other statements in this press release other than historical facts, are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby.
The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management, as well as assumptions made by any information currently available to the Company or its management. When used in this document, the words "anticipate," "estimate," "expect," "intend," "plans," "projects," and similar expressions, as they relate to the Company or its management, are intended to identify forward-looking statements. Such statements reflect the current view of the Company regarding future events and are subject to certain risks, uncertainties and assumptions, including the risks and uncertainties noted. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove to be incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected, intended or projected. In each instance, forward-looking information should be considered in light of the accompanying meaningful cautionary statements herein. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, the impact of competitive services and pricing and general economic risks and uncertainties.