BroadVision to Showcase eMerchandising and eMerchandising Uplift At NetComm Forum 2009, Milan - Italy's Leading E-Commerce Show

Innovative, Context-Aware eMerchandising Application Helps Close More Online
Sales and Increase Customer Loyalty 

REDWOOD CITY, Calif., April 21, 2009 (GLOBE NEWSWIRE) -- BroadVision, Inc.,
(Nasdaq:BVSN) a global provider of strategic e-commerce and e-business
solutions, today announces that BroadVision will be at the NetComm E-Commerce
Forum on May 14, 2009 at the Palazzo Mezzanotte in Milan, Italy
(www.ecommerceforum.it/). BroadVision will be presenting workshops on
"Smart-Selling Online and Social Commerce" -- attendees will learn how to
differentiate themselves from their competitors and improve online sales using
personalized, best-value propositions. 

NetComm Forum educates companies of the growing importance of e-commerce within
the Italian market and offers insights into the latest cutting-edge e-commerce
technologies, including BroadVision's eMerchandising(tm) and eMerchandising
Uplift(tm) solutions. 

"BroadVision understands the current dilemma of companies trying to increase
online sales and maintain their profit margins while hassling with price
competition under the economic pressure," states Andrea Rubei, Vice President
and General Manager of the Americas and EMEA at BroadVision. "During the
NetComm Forum, BroadVision will showcase our eMerchandising stand-alone module
and our SaaS version, eMerchandising Uplift, to show companies how to offer
their customers personalized, product bundles and adapted prices to create a
best-value proposition and win over competitors' offerings." 

About eMerchandising

BroadVision eMerchandising is a real-time, context-aware incentive solution
that enables companies to offer customized product bundles in the moment of
need during the customer's navigation and to create an individual price due to
dynamic discount combination based on the customer's real-time behaviour and
product choice. The promotions and incentives are pushed to the customer with
contextual messages appearing in key moments during the shopping process and
within the shopping basket. 

eMerchandising integrates easily with the BroadVision(r) Commerce Agility
Suite(tm) platform; eMerchandising is also platform-independent and able to
integrate with non-BroadVision e-commerce platforms. eMerchandising gives
companies the power to create, implement and manage a successful promotion and
sales strategy online to incentivize their customers with relevant promotions
and best-value offers while maintaining their margins and preserving their
brand equity. 

eMerchandising provides an incomparable online shopping experience resulting in
higher online revues and increased customer loyalty. eMerchandising is an
innovative, unparalleled tool featured by latest BroadVision technology based
on 15 years of experience in providing cutting-edge e-commerce and e-business
solutions. 

eMerchandising Uplift - No-Risk Trial Offer

As a special offer to show attendees, BroadVision is offering a No-Risk, 30-day
trial offer of the SaaS version, eMerchandising Uplift. Ausilium
(www.ausilium.it), Italy's leading healthcare products e-tailer, and
OneCall.com (www.onecall.com), an Internet Retailer Top 20 U.S. consumer
electronics e-tailer, are the first to implement this pay-for-performance
solution and are currently in the no-risk Jumpstart program. eMerchandising
Uplift provides personalized incentives in the shopping cart and product pages
from the same patent-pending, rules engine of eMerchandising. 

Visit us at the NetComm Forum to see an on-site demonstration of BroadVision's
powerful eMerchandising and eMerchandising Uplift solutions. 

For an appointment during the NetComm Forum, please contact Ettore Nelva
Stellio at +39 02 56 80 89 71 or email ettore.nelvastellio@broadvision.com. You
can also sign up directly at www.broadvision.com/mktg/NetComm09. 

About BroadVision

Driving innovation since 1993, BroadVision is a global provider of strategic
e-business solutions. Our modular applications and agile tool sets, built on a
robust framework for personalization and self-service, power mission-critical
web initiatives that deliver unparalleled value to diverse customers worldwide.
Hundreds of organizations, serving over 50 million registered users --
including Audible.com, Baker Hughes, BlueCross/BlueShield, Canon, EFG Bank,
Epson America, Fiat, Hilti, Honeywell, Iberia, Indian Railway Catering and
Tourism Corporation, Lockheed Martin, Oreck Corporation, PETCO, Sony, Standard
Charter Bank, Verifone, Vodafone, and Xerox -- rely on BroadVision as their
platform of choice for e-business. 

The BroadVision logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=5621 

For more information about BroadVision, Inc., call +33 (0) 1 71 18 27 11, email
to mediarelations@broadvision.com or visit www.broadvision.com. 

BroadVision, eMerchandising, eMerchandising Uplift and Commerce Agility Suite
are trademarks or registered trademarks of BroadVision, Inc. in the United
States and other countries. 

CONTACT:  BroadVision, Inc.
	  Tina Wong, Sr. Marketing Director
	  650-331-3297
	  mediarelations@broadvision.com