Changes in the shareholdings of the company's management

This is a notification of changes in the shareholdings of the company's
management employees, who are obligated to give and pass on notifications,
pursuant to the Danish Securities Trading Act. 

Name                     Christian Winther
Reason                   Senior Vice President,
                         in compliance with article 28 a (2.1.) 
                         of the Danish Securities Trading Act 
Issuer                   Bang & Olufsen a/s
ISIN                     DK0060177624
Designation              Subscription rights
Nature of Transaction    Purchase
Trading Date             28-29 April 2009
Market                   OMX Nordic Exchange Copenhagen A/S
Number                   13,700
Market price (DKK)       237,010





Kim Bo Hansen
Director, Global Counsel



For any further information, please contact:
Director, Global Counsel Kim Bo Hansen, tel.: +45 9684 5167.