LBi's SYRUP wins 'International people's voice award' at the WEBBY's

PRESS RELEASE
Stockholm/Amsterdam, 11 May 2009

Syrup's HELLO FRA campaign http://competition.starring.se/hellofra/
is this years People's voice award winner in Interactive Advertising
at the 13th Annual Webby Awards. Hailed as the "Internets highest
honour" by the New York Times, 500,000 people vote for their
favourite websites, videos and ads. Syrup Stockholm will pick up
their award in New York on 8th June and fans will be able to watch
the ceremony, including Syrup's 5 word only speech via YouTube.

Hello FRA is the campaign that introduced digital disobedience to the
net. In spring 2008, the Swedish government proposed a new law that
makes mass-surveillance of e-mail-traffic, sms, phones, etc. possible
of Swedes without suspicions of illegal activity. With the campaign
Hello FRA, the little independent newspaper Fria Tidningen, gave
people the opportunity to sabotage the new law and join the fight.
Syrup created a simple standard text that people can put in their
e-mails that makes FRA's computerized search programs react. This
will make the FRAs digital e-mail filters busy analyzing ordinary
e-mails, and will make their million-dollar investment worthless.
With a simple mail signature people can spread the word through their
daily mail-communication. The text can be changed randomly with
different "dangerous" trigger words.  Without any media investment
the campaign spread instantly from e-mail to e-mail and from blog to
blog.

Fredrik Lundgren, Creative Director at Syrup comments: "The beauty of
the campaign is that it shows that people wish to be part of the
message. A very simple way to use the social functions on the net and
give people a tool to express their view".

Jonas Sandström, marketing director at Fria Tidningen says "The first
time I got an email with a Hello FRA-signature in my mailbox from an
outside contact; I realized the extent of the campaign."

The 13th Annual Webby Awards received nearly 10,000 entries from over
60 countries and all 50 states.

For further information please contact:
Sarah van Praagh, Press contact, LBi UK
 +44 20 7063 6465, Sarah.VanPraagh@LBi.com
Fredrik Lundgren, Creative Director Syrup Sthlm,
+46 70 2420303, Fredrik.lundgren@syrupsthlm.com
Eva Ottosson, Group Communications Manager, LBI International AB
+46 709 41 21 40, eva.ottosson@lbi.com


About LBi:
LBi is a global marketing and technology agency. The Company employs
over 1,500 professionals located primarily in the major European,
American and Asian business centers, such as Amsterdam, Atlanta,
Berlin, Brussels, London, Milan, Mumbai, New York, Paris and
Stockholm. LBi blends the full range of service disciplines to create
innovative multichannel solutions for national and international
corporate clients. By combining business and media strategy
development with creative design, industry expertise and the latest
digital communications technology, LBi offers a unique  and uniquely
valuable proposition. LBi is listed on Nasdaq OMX Nordic in Stockholm
and on NYSE Euronext in Amsterdam as (symbol: LBI).
www.lbi.com