M-real Zanders calls for a „White Ordinance“


14/05/2009
Press release 14.05.2009

Dueren, May 13th 2009

There are regulations wherever you look. Virtually every part of our daily life
is subject to regulations. Some are quite justified, others more or less. But
one regulation is missing, and it is one that is particularly important: a
‘White Regulation' governing the use of white paper. Because there are still
frequent cases where a range of paper qualities are used in one and the same
printing unit which vary in their shade of white. The outcome is an extremely
disharmonious overall impression. 

With this prevailing ‘white chaos', M-real Zanders is now presenting a
fictitious White Ordinance. This thoroughly amusing set of rules laid out in a
brochure published by M-real ZANDERS calls for only those papers to be used for
a print product whose shades of white blend harmoniously. 

Of course, the White Ordinance not only lists the rules for using white paper,
but also offers a solution for dispensing with the white chaos. The ZANDERS
medley range with its five coordinated paper qualities meets all the
requirements of the White Ordinance. No matter whether these are used
individually or in combination with each other, they ensure a homogeneous
printing result and guarantee perfect white harmony for entire corporate
communication materials. 

Whether coated, uncoated, high gloss, silk matt or transparent, all papers in
the ZANDERS medley range are characterised by an excellent feel, excellent
image reproduction and excellent colour brilliance. One particular highlight is
the range of volume papers. The new ZANDERS medley pure volume is an
exceptionally fine paper with a volume of 1.7. It combines the highest possible
volume with an exclusive feel. The range is additionally rounded off by the
ZANDERS medley pure envelopes, which are not only available in DL, C4 and 16x16
cm, but now also in C5 format with and without windows. 

If you wish to gain a first-hand impression of the exceptional quality and
harmonious white of ZANDERS medley, all you need to do is have a look at the
White Ordinance that can be obtained direct by e-mail from M-real Zanders on
medley@m-real.com 

Kind regards

Your M-real Zanders Team

For more information please contact:

Daniela Kasseckert
M-real Zanders GmbH
An der Gohrsmühle
D-51465 Bergisch-Gladbach
Tel.: +49 (0) 2202 155888
E-mail: daniela.kasseckert@m-real.com