H&M GROUP SALES DEVELOPMENT IN APRIL

H&M GROUP SALES DEVELOPMENT IN APRIL

In the month of April 2009, sales in local currencies including VAT increased by
19 per cent compared to April previous year.
Sales increase per month in per cent excl. currency rate changes:

             2005/06 2006/07 2007/08 2008/09
December     14(4)   16(5)   10(-1)  3(-7)
January      15(5)   16(5)   17(3)   9(-1)
February     11(2)   15(5)   24(10)  1(-8)
March        0(-8)   29(17)  3(-8)   6(-3)
April        9(1)    21(8)   -1(-10) 19(8)
May          13(5)   10(-2)  25(14)   
June         9(1)    17(5)   8(-2)    
July         11(2)   14(2)   15(3)    
August       15(5)   11(-1)  8(-3)    
September    9(0)    25(12)  10(-2)   
October      12(3)   15(3)   9(-2)    
November     11(2)   14(1)   7(-4)    
Whole year   11(2)   17(5)   11(-1)   
The figure in parenthesis represents the sales development in comparable H&M
units. Comparable units mean the stores and the internet and
catalogue sales countries that have been in operation for at least a financial
year. H&M's financial year is 1 December to 30 November.
The number of stores amounted to 1,804 on 30 April 2009 versus 1,560 on 30 April
2008.
Sales development in the month of May will be published together with the six
month report on Thursday 25 June 2009 at 08.00 CET.
Rolf Eriksen, Managing Director  
Contact person:Nils Vinge, Head of IR     +46-8-796 5250
The information in this sales development is that which H & M Hennes & Mauritz
AB (publ) is required to disclose under Sweden's Securities
Market Act. It was released for publication at 08.00 (CET) on 15 May 2009.

H & M Hennes & Mauritz AB (H&M) was established in Sweden in 1947. The company's
business concept is to offer fashion and quality at the best price. H&M is
quoted on the OMX Nordic Exchange Stockholm. Today there are around 1,700 H&M
stores on 34 markets. H&M has around 73,000
employees and achieved sales including VAT in 2008 of SEK 104,041 million. H&M
has a wide product range that is divided into a number of different concepts for
women, men, teenagers, children and cosmetics. The company's clothing
collections are created by its own designers, pattern makers and buyers. For
further information visit www.hm.com.