SAN FRANCISCO, May 18, 2009 (GLOBE NEWSWIRE) -- All Things Digital today announced the launch of a new iPhone(tm) and iPod touch(r) application on the Apple App store.
Co-edited by Wall Street Journal columnist Walt Mossberg and BoomTown blogger Kara Swisher, the AllThingsD.com site launched in 2007 as the online extension of the annual "D: All Things Digital" conference, started by Walt and Kara in 2003 and attended by the digital elite.
The app makes exclusive content from AllThingsD.com and the D conference available for iPhone and iPod touch with a range of features and tools including:
* Kara's BoomTown, John Paczkowski's Digital Daily and Peter
Kafka's MediaMemo blogs and video
* Walt's Personal Technology and Mossberg's Mailbox columns, his
videos and his Mossblog
* Katherine Boehret's Mossberg Solution column and videos
* Ability to post article links and text descriptions directly to
Twitter and Facebook, or to email them to a friend
* Galleries of D conference videos and photos including the full
2007 historic joint appearance by Steve Jobs and Bill Gates
* Live D7 conference coverage throughout the May 26-28, 2009 event.
"At AllThingsD.com we strive to deliver news, reviews and commentary that are both accurate and entertaining. Our app offers the same quality experience, enhanced by engaging photos and daily video," said Mr. Mossberg. "All Things Digital for the iPhone is a smart, streamlined mobile application that we know iPhone and iPod touch owners interested in technology and media will enjoy."
Developed using the NewsGator iPhone Media Application Framework, the All Things Digital app is designed to contain all the news and reviews from the Web site. As on AllThingsD.com, each journalist's section is identified by specific color schemes and headshots, including stylized icons that emphasize each writer's personality and beat. Customized navigation enables users to choose their favorite sections and personalize the content.
Availability
The All Things Digital app is available for free from Apple's App Store on iPhone and iPod touch or at www.itunes.com/appstore/. For more information, go to www.allthingsd.com/mobile/iPhone.
Advertising opportunities
The D: All Things Digital franchise represents a unique advertising opportunity for companies eager to reach an influential, early-adopter audience. In addition to an elegant roll-down unit on the app, All Things Digital offers the following high-impact placements:
* Homepage 970x418 pushdown units and Intro Messages
* Customer brand channels
* Video sponsorships
* D conference sponsorship programs for D8 in 2010
* Integrated marketing campaigns across The Wall Street Journal
Digital sites, mobile platforms including the WSJ.com and
All Things Digital iPhone apps, and the WSJ Office Network.
For more information about customized advertising opportunities, contact Christina Babbits at christina@allthingsd.com.
About All Things Digital
All Things Digital (www.allthingsd.com) is devoted to news, analysis and opinion on technology, the Internet and media. Co-edited by Walt Mossberg and Kara Swisher, the site is the online extension of the annual "D: All Things Digital" conference started by Walt and Kara in 2003 and attended by the digital elite. The site is a mix of columns, blogs and video including Walt's Personal Technology, Kara's BoomTown, John Paczkowski's Digital Daily, Peter Kafka's MediaMemo and Katherine Boehret's Mossberg Solution. AllThingsD.com is part of The Wall Street Journal Digital Network which includes WSJ.com, MarketWatch.com and Barrons.com.
The D: All Things Digital logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=5080
Apple, iPhone and iPod are trademarks of Apple Inc., registered in the U.S. and other countries.