DGAP-Adhoc: Hugo Boss AG: Personnel changes in the Managing Board of HUGO BOSS AG

Hugo Boss AG / Change of Personnel

28.05.2009 

Release of a Adhoc News, transmitted by DGAP - a company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.
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The Supervisory Board of HUGO BOSS AG has announced that Mr. Auhagen has
been appointed as a member of HUGO BOSS's managing board. As the future
Chief Brand Officer (CBO), Mr. Auhagen will be responsible for the
development and product-relevant control of the HUGO BOSS group's brands.
The date on which Mr. Auhagen will start his duties will be announced at a
later time.

Metzingen, May 28, 2009. 

Managing Board

HUGO BOSS AG
Dieselstrasse 12
72555 Metzingen
Germany

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Information and Explaination of the Issuer to this News:

The Supervisory Board of HUGO BOSS AG has announced that Mr. Auhagen has
been appointed as a member of HUGO BOSS's managing board. As the future
Chief Brand Officer (CBO), Mr. Auhagen will be responsible for the
development and product-relevant control of the HUGO BOSS group's brands.
The date on which Mr. Auhagen will start his duties will be announced at a
later time.

Since the beginning of 2007, Mr. Auhagen has been Senior Vice President at
Esprit and is responsible for the global position of the brand in terms of
product development and acquisition, as well as the system-supported design
of the collection for global retail and wholesale distribution. Previously,
Mr Auhagen was the Managing Director of Sales & Marketing at Gerry Weber
International AG.

'AUHAGEN possesses a profound knowledge of the areas of product development
and brand positioning in various international fashion companies and,
during his work, has acquired a knowledge of the vertical development and
marketing of collections in the various distribution channels. We are
convinced that Mr. Auhagen will be an outstanding addition to the company's
managing board', said Dr. Hellmut Albrecht, Chairman of the HUGO BOSS AG's
supervisory board.

Further information on HUGO BOSS can be found on our website at
www.group.hugoboss.com.

If you have any questions, please contact:

Philipp Wolff
Director of Communication
Phone: +49 7123 94-2375
Fax: +49 7123 94-2051




Contact:
Judith Eckl, Bereichsleiterin Recht
Tel: +49-7123-94 2767



DGAP 28.05.2009 
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Language:     English
Issuer:       Hugo Boss AG
              Dieselstraße 12
              72555 Metzingen
              Deutschland
Phone:        +49 (0)712 394-0
Fax:          +49 (0)712 394-2014
E-mail:       info@hugoboss.com
Internet:     www.hugoboss.com
ISIN:         DE0005245534, DE0005245500, 
WKN:          524553, 524550, 
Indices:      MDAX
Listed:       Regulierter Markt in Frankfurt (Prime Standard), Stuttgart;
              Freiverkehr in Berlin, Hannover, München, Hamburg, Düsseldorf
 
End of News                                     DGAP News-Service
 
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