03/06/2009 Press release 03.06.2009 Excellent sensory properties and high quality print - these qualities are the key factors in Fazer Confectionery's choice of M-real's Carta Solida for its flagship product, the Karl Fazer confectionery box. Fazer Confectionery is the leading supplier of chocolate products, sugar confectionery and chewing gum in the Baltic region. “As the chocolates are packed without wrappings in the cartons it is of utmost importance that there will be no odour or taint transferring from the packaging material to the chocolate,” says Päivi Svens, Karl Fazer Brand Manager at Fazer Confectionery. M-real's coated primary fibre paperboard, Carta Solida, meets these criteria due to careful choice of raw materials and clean production process. The middle layer of Carta Solida consists of BCTMP (bleached chemi-thermo-mechanical pulp), a pulp that ensures excellent sensory properties thanks to its high purity. The majority of Karl Fazer confectionery boxes are printed and converted by Pyroll, one of the leading paper and paperboard converters in the Nordic countries. The printing result using M-real's Carta Solida is excellent, highly important for high end products such as Fazer's confectionery. The surface of this grade is also perfectly suited to special features such as foil blocking. “From a converter's point of view we are very pleased with the consistent quality of M-real's boards. Advantages gained from the even printing surface and consistent thickness can be seen in improved productivity in our converting lines,” says Petri Lahtinen, Key Account Manager at Pyroll Tampere, Finland. The benefits of consistent quality are also realised in the packing line at Fazer Confectionery. “A confectionery package made of high quality raw materials runs smoothly in the packing line. For us it means fewer interruptions as well as reduced product and carton losses,” notes Päivi Svens. Co-operation between the three companies - Fazer Confectionery, Pyroll and M-real - has taken place over many years, and resulted in continuous development and improvement to M-real's manufacturing processes and paperboard products for the confectionery industry. Link to photo: http://databank.metsaliitto.com/metsaliitto/mreal.jsp?x=6059476&i=32648615920324 6471541916518853154129111222 For further information please contact M-real Consumer Packaging: Ritva Mönkäre, Marketing Manager Mobile +358 (0)50 598 7012 E-mail: ritva.monkare(at)m-real.com
The pure taste of chocolate, M-real's Carta Solida ensures Fazer's confectionery stays in top condition
| Source: Metsä Board Oyj