Eson Pac chooses M-real's Carta Solida for its purity and suitability for Braille in pharma packaging

03/06/2009
Press release 03.06.2009

M-real has been supplying cartonboard to Eson Pac, the Swedish packaging
converter, since the early 1990's.  A strong relationship has been established,
built on trust in the quality and solid performance of Carta Solida, one of
M-real's coated primary fibre cartonboards developed especially for pharma
packaging. 

Amongst Eson Pac's customers is Astra Zeneca, one of the world's leading
pharmaceutical companies.  High purity is an important prerequisite for pharma
packaging, and the high brightness, and clean and fresh look of unprinted Carta
Solida reflects well the values of pharma companies. 

By specifying Carta Solida coated cartonboard and following strict process
controls, Eson Pac can be sure that it achieves the best results.  The pure
virgin fibres and dirt-free surface of Carta Solida, attributable to the BCTMP
pulp used in its middle layer and low-dust sheet cutting, enables trouble-free
converting as well as runnability on the pharma packaging line. 

“We are especially satisfied with the excellent printability of M-real's
cartonboard,” says Leif Sternryd, Quality, Purchasing & IT Manager of Eson Pac.
 “Another important factor is the efficiency gained, thanks to the lightweight
construction and consistent quality of the board.” M-real has paid considerable
attention during recent years to developing lighter boards and improving
quality tolerances, which are now the strictest in the industry. 

The ability to incorporate Braille characters can also influence the choice of
packaging board.  Within the EU the name of a pharmaceutical product has to be
reproduced in Braille on the outer packaging.  Embossing Braille on the
packaging makes demands on a board, and strong, elastic cartonboards offer the
best resistance to breaking when embossing Braille text.  But after releasing
the printing pressure the embossed image must not flatten out too much. 
M-real's Carta Solida fulfils both of these criteria. 

Link to photo:
http://databank.metsaliitto.com/metsaliitto/mreal.jsp?x=6059581&i=19723339198237
181211375012513123010719523043 

For further information please contact M-real Consumer Packaging:

Ritva Mönkäre, Marketing Manager
Mobile  +358 (0)50 598 7012
E-mail: ritva.monkare(at)m-real.com