Purple Communications(TM) Launches Dream Bigger Initiative Celebrating the Stories, Culture, and Heritage of America's Deaf and Hard-of-Hearing Community

Initiative Highlights the Lives of Ten Deaf 'Trailblazers' Who Have Advanced the Fields of Civil Rights, Language, Art, Medicine, Sports, and More


NOVATO, Calif., June 3, 2009 -- Purple Communications(TM), Inc. ("Purple") (Nasdaq:PRPL), one of the nation's leading providers of text and video relay and on-site interpreting services, today announced 'Dream Bigger,' an initiative that highlights, acknowledges, and celebrates Deaf culture and achievement in America. The Company will honor 10 trailblazers in the Deaf Community from across the country that have had tremendous impact in the areas of sports, civil rights, politics, business, language, community, medicine, art, and education.

The Dream Bigger campaign recognizes trailblazers in the Deaf Community and aims to celebrate the advances they have made. Whether it has been the breaking down of barriers or establishing new status quos, these Trailblazers have improved the overall quality-of-life for all members of the Deaf Community. The campaign will commence with an event on June 13 in Los Angeles, California. Lauren Teruel Ridloff, educator and former Miss Deaf America, will emcee 10 events that will celebrate and honor each of Purple Communication's 2009 Trailblazers in their own communities. Teruel Ridloff will also host the Dream Bigger Gala in Washington, D.C.

"Purple's own history has been one of realizing and exceeding dreams through its creation of cutting-edge technology services that make communication easier, enjoyable and more convenient for individuals in the Deaf Community," said Brandon Arthur, Vice President of marketing communications for Purple Communications. "The Dream Bigger program recognizes community visionaries who had the tenacity to fulfill personal dreams and lead the way for Deaf and Hard-of-Hearing people everywhere to pursue theirs. Each of these leaders is a trailblazer in their own right and we're honored to serve as a conduit for their stories of perseverance and success."

Meet the Trailblazers

As part of their selection, each Trailblazer was awarded a $1,000 cash prize from Purple Communications to be a paid as a donation to a non-profit organization of their choice and in their name as a way of paving the road for the next generation of trailblazers in the Deaf Community.

Purple Communications will announce the 2009 Trailblazer of the Year who was voted for by the Deaf Community and who best represents the essence of the Dream Bigger initiative at the Dream Bigger Gala in October 2009 in Washington, D.C. The recipient of the Trailblazer of the Year award will receive $10,000 to be donated in their name, to their non-profit organization of choice, as well as an all-expenses-paid vacation.

The Purple 2009 Trailblazers and Trailblazer of the Year nominees include:


    --  Howard A. Rosenblum, a Deaf civil rights attorney with Equip for
        Equality in Chicago, IL, strives for equal access for Deaf people and
        people with disabilities in everyday life, primarily in Illinois but
        also across the US. He founded the Midwest Center on Law and the Deaf, a
        non-profit that seeks to make the legal and judicial systems accessible
        to thousands of Deaf people across the Midwest.
    --  Dr. Carolyn Stern, a family physician and lecturer in Rochester, NY, has
        spent her life treating and educating deaf patients on health issues,
        training interpreters for interpreting in medical settings, educating
        other doctors, hospitals, and allied healthcare professionals on
        accessibility, and ensuring that national continuing medical education
        programs are accessible for deaf people.
    --  Tayler Mayer, a technology luminary and entrepreneur in Southern
        California, founded the seminal deaf blog/vlog aggregator DeafRead.com
        and the online video community DeafVIDEO.TV. Mayer has spent much of his
        professional career seeking new ways to apply technology to connect the
        deaf community online while achieving entrepreneurial success.
    --  Ashley Fiolek, a national champion motocross rider from St. Augustine,
        FL, is the only woman, and the only deaf person, ever to ride on a
        factory racing team. Seeking to be the fastest woman motocross rider in
        the world, Ashley is destroying stereotypes for the deaf community and
        women motocross riders everywhere she races.
    --  Jeremias Valencia, founder of the Deaf Sports Academy in Riverside, CA,
        and a former pro-basketball player, pushes players to 'never give
        up on their dreams.' Valencia's Deaf Sports Academy provides
        accessible coaching and encouragement -- opening the world of sports and
        competition -- to more than 20 teams of kids, from preschool through
        grade 8.
    --  Kevin Nolan, the nation's first born-Deaf person to be elected to
        public office, launched a political campaign near Boston, MA, that would
        unseat a seasoned political insider who had held the office for more
        than 20 years. Nolan's tenacity cleared the path to elected office
        for Deaf people everywhere.
    --  Dr. MJ Bienvenu, educator, activist, and ASL advocate from Washington,
        DC, has spent a lifetime seeking bilingual education for deaf students.
        A nationally recognized 'ASL advocate,' she's tirelessly
        pursued government-recognized legitimacy of ASL, while teaching students
        the language's beauty and its central role in Deaf Culture.
    --  Anita Buel, a community organizer from St. Paul, MN, survived a first,
        then a second bout with cancer, fighting along the way to make
        healthcare -- and cancer education -- more accessible to Deaf people.
        She co-founded 'Pink Deafies,' a support group focused on
        providing comfort, hope, and education to those faced with the disease.
    --  Ella Mae Lentz, an ASL poet, author, and advocate from Northern
        California, graduated from Gallaudet University and went on to co-author
        a best selling book and video on ASL, and video collections of original
        ASL poetry. She is one of the nation's leading advocates for the
        concept of Deafhood, prompting the Deaf community to look within itself
        and celebrate individual and collective Deafhood journeys.

    --  Tate Tullier, a leading deaf photographer from Baton Rouge, LA, founded
        a successful business fueled by a passion for beautiful photography. A
        Gallaudet University graduate, Tullier has worked in New York's
        hypercompetitive photography scene, and  travels the globe capturing
        subjects that reflect his deep desire to 'create art' in his
        own style.

To learn more about the Dream Bigger campaign, find out dates and locations for all events, view and read Trailblazer stories, and vote for the 2009 Trailblazer of the Year, visit www.purple.us/dreambigger. Also, be sure to follow the Dream Bigger campaign on Twitter -- @idreambigger.

About Purple Communications

Purple Communications is a leading provider of onsite interpreting services, video relay and text relay services, and video remote interpreting, offering a wide array of options designed to meet the varied communication needs of its customers. The Company's vision is to enable free-flowing communication between people, inclusive of differences in abilities, languages, or locations. For more information on the Company or its services, visit www.purple.us or contact Purple Communications directly by voice at 415-408-2300, by Internet relay by visiting www.i711.com or www.ip-relay.com, or by video phone by connecting to hovrs.tv.

To view this press release in video format please click on this link: http://www.purple.us/dreambiggerPRvideo/

Safe Harbor

The statements contained in this news release that are not based on historical fact -- including statements regarding the anticipated results of the transactions described in this press release -- constitute "forward-looking statements" that are made in reliance upon the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements may be identified by the use of forward-looking terminology such as "may", "will", "expect", "estimate", "anticipate", "continue", or similar terms, variations of such terms or the negative of those terms. Such forward-looking statements involve risks and uncertainties, including, but not limited to: (i) our ability to integrate the businesses and technologies we have acquired; (ii) our ability to respond to the rapid technological change of the wireless data industry and offer new services; (iii) our dependence on wireless carrier networks; (iv) our ability to respond to increased competition in the wireless data industry; (v) our ability to generate revenue growth; (vi) our ability to increase or maintain gross margins, profitability, liquidity and capital resources; and (vii) difficulties inherent in predicting the outcome of regulatory processes. Such risks and others are more fully described in the Risk Factors set forth in our filings with the Securities and Exchange Commission. Our actual results could differ materially from the results expressed in, or implied by, such forward-looking statements. Purple Communications(TM) is not obligated to update and does not undertake to update any of its forward looking statements made in this press release. Each reference in this news release to "Purple(TM)", the "Company" or "We", or any variation thereof, is a reference to Purple Communications(TM), Inc. and its subsidiaries.

"GoAmerica", "i711", the "i711.com" logo, "Relay and Beyond", and "Hands On Video Relay Service" are registered trademarks of Purple Communications, Inc. "Purple", "Powered by Purple", "IP-Relay.com", "hovrs", and "Dream Bigger" are trademarks and service marks of Purple Communications, Inc. Other names may be trademarks of their respective owners.



            

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