C-store segment of Casino moves forward with Pricer ESL

C-store segment of Casino moves forward with Pricer ESL

In its capacity as issuer, Pricer AB is releasing the information in this press
release in accordance with the Swedish Securities Exchange Act (2007:528). The
information was distributed to the media for publication at 16:00 hrs CET on
Monday June 8th, 2009.


A first grouping of SPAR franchise stores in France recently signed for Pricer
ESL system installations. SPAR is one of Casino's Convenience store (C-store)
banners.

The frame agreement with Casino Group enabled Pricer to address the group's
franchise formats. In late 2008, Pricer completed a successful pilot with the
SPAR chain in France.“These first orders are not only the signal of Casino's
ambition to move forward with Pricer ESL in all its formats”, says Charles
Jackson, CEO at Pricer, “but also the awakening of a new ESL segment in a very
important market.”

Further contracts are on the way. “The rhythm of orders allows us to expect
strong adoption of Pricer ESL in Casino's convenience store branches”, says Marc
Poncet, Casino Key Account Manager at Pricer.

For further information, please contact:
Charles Jackson, CEO Pricer AB: +46 8 505 582 00


Pricer provides the retail industry's leading electronic display and Electronic
Shelf Label (ESL) platform, solutions, and services for intelligently
communicating, managing, and optimizing price and product information on the
retail floor. Pricer is the only company today offering a communication platform
that supports both segment based ESL and pixel-based ESL. The platform is based
on a two-way communication protocol to ensure a complete traceability and
effective management of resources. The Pricer system significantly improves
consumer benefit and store productivity by simplifying work in the store.

Pricer, founded in 1991 in Uppsala, Sweden, offers the most complete and
scalable ESL solution. Pricer has over 4,600 installations in more than 30
countries with approximately 60 percent market share. Customers include many of
the world's top retailers and some of the foremost retail chains in Europe,
Japan and the USA. Pricer, in co-operation with qualified partners, offers a
totally integrated solution together with supplementary products, applications
and services.

Pricer AB (publ.) is quoted on the Nordic Small Cap list of OMX. For further
information, please visit www.pricer.com  


Pricer AB (publ)						
Bergkällavägen 20-22					
SE-192 79 Sollentuna					
Website: www.pricer.com  
Telephone: +46 8 505 582 00
Corporate Identity number: 556427-7993