Anthony W. Boor Named Interim President of Brightpoint Europe, Middle East and Africa



   --  Mr. Boor Will Continue to Serve as Executive Vice President, 
       Chief Financial Officer & Treasurer of Brightpoint, Inc.

INDIANAPOLIS, June 15, 2009 (GLOBE NEWSWIRE) -- Brightpoint, Inc. (Nasdaq:CELL) announced today that Anthony W. Boor, Executive Vice President, Chief Financial Officer & Treasurer of Brightpoint, Inc. has been appointed the Interim President of Brightpoint Europe, Middle East and Africa (EMEA). Mr. Boor will replace Michael Koehn Milland, who has served as the President of EMEA. Mr. Boor will continue to serve as the Executive Vice President, Chief Financial Officer and Treasurer of Brightpoint, Inc. as well as serve as the Interim President of Brightpoint EMEA until a long-term President for the EMEA region has been selected.

Robert J. Laikin, Chief Executive Officer and Chairman of the Board of Brightpoint, Inc. stated, "I know that Tony will excel in this added role while maintaining the tight controls and excellent leadership in guiding the Company's financial position in these unprecedented times. Under Tony's leadership we will continue to focus on optimizing our European operating and financial structure which will result in additional opportunities to improve our financial performance in the European region. I want to thank Michael Koehn Milland for his hard work in his role as President of Brightpoint EMEA and wish him all the best in the future."

Brightpoint Europe will continue to execute its plan of consolidating its current warehouse facilities and creating strategically located hubs or "Centers of Excellence." Through these "Centers of Excellence," we will be able to service the entire continent of Europe more effectively and efficiently. This streamlines our operations in the region which ultimately will allow our vendors and customers to take costs out of their supply chain. In addition, we continue to progress on previously announced Shared Services model where we will centralize certain business support (or back office) functions to be shared across all of our properties in the region. Our Shared Services Center along with standardization across the European region will result in the efficiencies, enhancements and best practices necessary to meet our cost and effectiveness objectives.

About Brightpoint, Inc.

Brightpoint, Inc. (Nasdaq:CELL) is a global leader in the distribution of wireless devices and in providing customized logistic services to the wireless industry. In 2008, Brightpoint handled approximately 84 million wireless devices globally. Brightpoint's innovative services include distribution, channel development, fulfillment, product customization, e-Business solutions, and other outsourced services that integrate seamlessly with its customers. Brightpoint's effective and efficient platform allows its customers to benefit from quickly deployed, flexible, and cost effective solutions. The company has approximately 2,800 employees in more than 25 countries. In 2008 Brightpoint generated revenue of $4.6 billion. Brightpoint provides distribution and customized services to over 25,000 B2B customers worldwide. Additional information about Brightpoint can be found on its website at www.brightpoint.com, or by calling its toll-free Information and Investor Relations line at 877-IIR-CELL (877-447-2355).

Certain information in this press release may contain forward-looking statements regarding future events or the future performance of Brightpoint, including, but not limited to, statements regarding potential spending reductions resulting from the elimination and proposed elimination of positions and the streamlining of operations and its ability to achieve cost savings and debt reduction as part of its 2009 Spending and Debt Reduction Plan. These statements are only predictions and actual events or results may differ materially. Please refer to the documents Brightpoint files, from time to time, with the Securities and Exchange Commission, including Brightpoint's most recent Form 10-K and Form 10-Q and Exhibit 99.1, thereto. These documents contain and identify important risk factors that could cause the actual results to differ materially from those contained in or implied by these forward-looking statements. Readers are cautioned not to place undue reliance on these forward-looking statements that speak only as of the date these statements were made. Brightpoint undertakes no obligation to update any forward-looking statements contained in this press release.



            

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