SAN DIEGO, June 18, 2009 (GLOBE NEWSWIRE) -- American Specialty Health (ASH), one of the nation's leading providers of health and wellness programs, announced that Bluegrass Family Health has selected the Healthyroads Wellness Program for its members age 18 and older throughout Kentucky, Indiana, and Tennessee.
Bluegrass members who register for Healthyroads have access to Healthyroads.com, a comprehensive health and wellness Web site, which features an online personal health assessment (PHA) that allows members to assess their current health status and set goals for improving their health. After receiving a detailed list of health improvement recommendations, members can continue to track their progress using online tools and trackers for weight, daily nutrition and exercise, blood pressure, and other health indicators.
Members will also have access to Healthyroads' unique self-care coaching courses and learning materials, with practical information about nutrition, exercise, preventive health care, pain management, and other topics. An online store on Healthyroads.com also allows members to purchase health, wellness, and fitness items ranging from nutrition bars to educational books and DVDs to heart-rate monitors and pedometers.
"Bluegrass Family Health is pleased to be working with the Healthyroads program. Our members and employer groups will benefit from the many features of this Web site. Members will have the ability to assess their current health status and use the online tools to measure their improvement. Our goal is to help our members engage in and enhance their personal health," said Dr. Jaudon Behrman, Chief Medical Officer for Bluegrass Family Health.
"The Healthyroads program is designed to help Bluegrass Family Health members assess and improve their health in an innovative way," said ASH chairman and chief executive officer George DeVries. "Healthyroads gives Bluegrass Family Health members the opportunity to utilize Healthyroads' health education and self-guided e-coaching courses to achieve better nutrition, fitness, and overall health."
About Bluegrass Family Health
Bluegrass Family Health is a Kentucky-based, not-for-profit company offering group health Insurance to businesses in Kentucky, Southern Indiana and Middle and East Tennessee. Based in Lexington, KY and with sales offices in Louisville, KY and Nashville, TN, Bluegrass offers insurance products for fully-insured and self-funded employers. At the forefront of the Consumer Directed Healthcare movement, Bluegrass offers HRA and HSA compatible plans, as well as traditional HMO and PPO plan designs.
For more information about Bluegrass Family Health, call 1-800-787-2680 or visit www.bgfh.com
About Healthyroads and American Specialty Health (ASH)
Healthyroads Wellness Programs are provided by Healthyroads, Inc., a subsidiary of American Specialty Health Incorporated (ASH). ASH is a national health and wellness company that provides population health management programs to health plans, insurance carriers, employer groups, and trust funds nationwide.
Based in San Diego, ASH has more than 700 employees and covers 15.3 million members in specialty network management, fitness, and wellness and prevention programs. For more information, visit Healthyroads at Healthyroads.com or ASH at ASHCompanies.com or call 1-800-848-3555.