PHOENIX and NEW YORK, July 9, 2009 (GLOBE NEWSWIRE) -- Modavox, Inc. (OTCBB:MDVX), Internet broadcasting pioneer and holder of several patented technologies, today announced that DuPont Packaging & Industrial Polymers (P&IP), Graphic Packaging International, Inc., Scanbuy, Inc. and Augme Mobile have entered into a joint Marketing Agreement to promote technologies that enable packaging to interact with consumers. The packaging-based marketing alliance enables innovation leaders Graphic Packaging and DuPont P&IP to leverage leading edge mobile applications of its technology partners, specifically Scanbuy's mobile 2D barcode platform and Augme Mobile's AD LIFE(tm) mobile marketing and CRM platform.
Mobile two-dimensional barcode ("2D barcode" or "2D Code") technology is growing in popularity as a means for consumers to access mobile content without having to type long URLs or search for information by SMS/text message keyword. By placing 2D barcodes on packaging, marketers can connect consumers through their mobile phones, to additional product information, coupon offers, or promotional messaging like recipe ideas. Graphic Packaging and DuPont P&IP have demonstrated the ability to commercially print 2D barcodes on a wide variety of rigid and flexible substrates.
"DuPont P&IP, along with our collaboration partners, are always looking for ways to bring leading edge packaging innovation to our customers. Mobile enabled interactive technology using 2D codes appears to be the most effective way for a consumer to quickly and easily interact with a package," said Carolann Haznedar, global business director, DuPont Ethylene Copolymers. "CPG companies from around the world are very interested in this technology and aligning support in the value chain will enable clarity and consistency in its use."
DuPont P&IP has centered its mobile innovation activities on Scanbuy's solutions including a 2D barcode called the EZcode. This format was especially designed for the camera phone and it is widely used by major marketers around the world. It also provides strong performance in small footprint areas (as small as one-half inch square) and low light environments which are typically critical for consumer packaging applications on both rigid and flexible materials. Scanbuy recently released the specifications of this barcode format to the public. The code format can be read today using a mobile application called ScanLife which is compatible with the world's most commonly used mobile operating systems.
Graphic Packaging has focused its mobile marketing efforts around its Snap2C(tm) packaging initiative -- a fully integrated mobile marketing packaging infrastructure powered by its technology partner, Augme Mobile. Augme Mobile (augmemobile.com), a leader in mobile marketing solutions and services, offers a comprehensive web-based marketing platform that provides marketers, brands, and advertising agencies the ability to create, deliver, manage, and track interactive marketing campaigns. Augme Mobile's AD LIFE(tm) platform facilitates consumer mobile interaction through 2D barcodes, audio recognition, image recognition, SMS and other leading mobile consumer response mechanisms, while maximizing the value of each consumer interaction with its market-leading array of turn-key mobile promotions and mobile content.
Graphic Packaging and Augme Mobile have already activated a number of mobile barcode campaigns, often in conjunction with an SMS code. "While text messaging is currently the dominant method of consumer response in mobile marketing in the U.S., it is anticipated that in the near future the North American market will follow Japan's lead, where over 70% of all cell phone users scan 2D mobile codes on a regular basis. Through our partnership with Augme Mobile, the Snap2C(tm) initiative allows for the combination of text and 2D codes in a single packaging-based campaign so that the broadest mobile consumer base is established. We are delighted to collaborate with companies like Scanbuy to further develop methods of creating interactive communication between the brands and their consumer base," stated Charlie Brignac, GPI Marketing Manager for Snap2C(tm).
Graphic Packaging and DuPont P&IP, leading producers of rigid and flexible packaging, are now offering this interactive technology to their global Consumer Packaged Goods (CPG) customers.
About Scanbuy Inc.
Scanbuy is the leading global provider of mobile barcode solutions that use the camera phone as the link between the physical world and the digital world. The ScanLife(r) solution consists of a mobile application, Code Registry, Code Clearing House and Code Management Platform. The technology has been successfully deployed and supported by leading mobile providers and handset manufacturers in the United States, Mexico, France, Spain, Italy and Denmark. Media companies and marketers use the solution to create and manage measurable 2D barcode campaigns, extending brand engagement onto mobile devices. For more information, please visit www.scanbuy.com.
About Graphic Packaging International, Inc.
Graphic Packaging International, Inc., a subsidiary of Graphic Packaging Holding Company (NYSE:GPK), headquartered in Marietta, Georgia, is a leading provider of paperboard packaging solutions for a wide variety of products to food, beverage and other consumer products companies. The company is one of the largest producers of folding cartons and holds a leading market position in coated-recycled boxboard and specialty bag packaging. The company's customers include some of the most widely recognized companies in the world. Additional information about Graphic Packaging, its business and its products is available on the company's web site at www.graphicpkg.com.
About DuPont P&IP
DuPont is a science-based products and services company. Founded in 1802, DuPont puts science to work by creating sustainable solutions essential to a better, safer, healthier life for people everywhere. Operating in more than 70 countries, DuPont offers a wide range of innovative products and services for markets including agriculture and food; building and construction; communications; and transportation.
About Augme Mobile
Augme Mobile offers the first and only comprehensive Web-based marketing platform that provides marketers, brands and advertising agencies the ability to create, deliver, manage and track interactive marketing campaigns targeting mobile consumers through traditional print advertising channels. Augme Mobile solves the "mobile marketing puzzle" of wireless carriers and fragmented technology through an integrated solution that delivers interactive marketing content through traditional media channels to the mobile consumer on-demand. Augme Mobile's fully integrated mobile marketing platform fulfills the advertiser's need to offer interactive multimedia mobile content, while simultaneously satisfying the consumer's desire for easier and more robust mobile connectedness. For more information, please visit www.augme.com.
About Modavox
Modavox, Inc., the customized communications company, is a pioneer in Internet broadcasting, producing and syndicating online audio and video, offering innovative, effective, and comprehensive online tools for reaching targeted niche communities worldwide. Through patented Modavox technology, Modavox delivers content straight to desktops and Internet-enabled devices. Modavox provides managed access for live and on-demand Internet radio broadcasting, e-learning and rich media advertising. For more information, please visit www.modavox.com.
Forward-Looking Statements
This release contains "forward-looking statements" for purposes of the Securities and Exchange Commission's "safe harbor" provisions under the Private Securities Litigation Reform Act of 1995 and Rule 3b-6 under the Securities Exchange Act of 1934. These forward-looking statements are subject to various risks and uncertainties that could cause Modavox's actual results to differ materially from those currently anticipated, including the risk factors identified in Modavox's filings with the Securities and Exchange Commission.