Dmitry Strashnov Appointed New CEO of Tele2 Russia

Stockholm - Tele2 AB, ("Tele2"), (Stockholm Stock Exchange: TEL2 A
and TEL2 B), announced today that Dmitry Strashnov has been appointed
new CEO of Tele2 Russia. Dmitry Strashnov succeeds Donna Cordner as
she will be leaving the company.

Dmitry Strashnov has a strong background from his previous roles as
Chief Operating Officer of Tele2 Russia, Vice President and General
Manager of Consumer Lifestyle Sector at Philips in Russia and General
Director of Sales and Marketing at Electrolux in Russia.

Harri Koponen, President and CEO of Tele2 comments: "I am very
pleased to announce the appointment of Dmitry Strashnov as new CEO of
Tele2's Russian operations. He brings extensive experience of
marketing, sales and customer care in the consumer segment to the
company. Dmitry also has a strong network in the Russian marketplace
overall and more specifically in retail and distributorship that will
prove very important when Tele2 Russia pushes ahead into new regions.
I would also like to take this opportunity to thank Donna Cordner for
her strong contribution to the Group as she moves on to meet new
challenges."

Fredrik Linton will assume the position as head of Strategy and M&A
at Tele2. He has been with the Group since 2005.
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Further information can be obtained from:
Harri Koponen, President and CEO, Tel: +46 8 5626 4000
Lars Torstensson, Investor Inquiries, Tel: +46 702 73 48 79
Pernilla Oldmark, Press Inquiries, Tel: +46 704 26 45 45

Tele2 is one of Europe's leading alternative telecom operators.
Tele2's mission is to provide affordable and easy connectivity for
everyone at anytime. Tele2 always strives to offer the market's best
prices. We have 24.5 million customers in 11 countries. Tele2 offers
mobile services, fixed broadband and telephony, data network
services, cable TV and content services. Ever since Jan Stenbeck
founded the company in 1993, it has been a tough challenger to the
former government monopolies and other established providers. Tele2
has been listed on the OMX Nordic Exchange since 1996. In 2008, we
had net sales of SEK 39.5 billion and reported an operating profit
(EBITDA) of SEK 8.2 billion.