Cision Divests UK Print Monitor Operations

Cision Divests UK Print Monitor Operations

Cision has signed a conditional agreement to sell its UK Print Monitor
operations to Durrants Ltd. Durrants Ltd is a leading company in the UK media
monitor market, owned by Exponent Private Equity LLP. Cision UK's Print Monitor
operations had revenues of about 8.5 MGBP in 2008. 

Cision's UK business has been loss-making in 2008 and 2009, with an operating
loss before restructuring charges of 0.7 MGBP for the first quarter of 2009 and
0.9 MGBP for the second quarter of 2009. The losses have been attributable to
the Print Monitor operations and therefore, following completion, Cision's UK
business is expected to return to profitability in 2010. 

Following completion, Cision UK will continue to offer its customers a complete
offering through its service platform, CisionPoint. Media monitoring will be
provided through internet sources, electronic feeds from news aggregators and
through a reseller agreement with Durrants. Through the reseller agreement,
Durrants will also provide UK print media monitoring services to other Cision
businesses globally. 

 “This divestment is another important step for Cision to improve profitability
and transform its business to capitalize on the structural changes in the media
landscape and the industry consolidation brought about by these changes. 
Following completion of this transaction, Cision UK will be a fully digital
business, with a leading customer offering through our award winning CisionPoint
platform”, says Hans Gieskes, CEO of the Cision Group. 

The transaction is expected to be completed in the fourth quarter of 2009. The
transaction is conditional upon clearance by the UK Office of Fair Trading and
subject to customary staff consultation processes. Following completion of the
divestment, Cision's UK business will have revenues of approximately 9 MGBP on
an annual basis.

For further information, please contact:
Hans Gieskes, President and CEO
Telephone: +46 8 507 410 11
E-mail: hans.gieskes@cision.com 

Erik Forsberg, CFO
Telephone: +46 8 507 410 91
E-mail: erik.forsberg@cision.com 

Cision AB
SE-114 88 Stockholm
Telephone: +46 8 507 410 00
www.cision.com 


Cision empowers businesses to make better decisions and improve performance
through its CisionPoint software solutions for corporate communication and PR
professionals. CisionPoint was named the 2009 CODiE Award winner for Best Online
News Service by the Software and Information Industry Association (SIIA).
Powered by local experts with global reach, Cision delivers relevant media
information, targeted distribution, media monitoring, and precise media
analysis. Cision has offices in Europe, North America and Asia, and has partners
in 125 countries. Cision AB is quoted on the Nordic Exchange with a turnover of
SEK 1.8 billion in 2008.