NEW YORK, Sept. 23, 2009 (GLOBE NEWSWIRE) -- Plant Fantasies has completed its installation of a unique, intensive and extensive green roof which now crowns 250 Hudson Street, the newly renovated property of Jack Resnick & Sons. Plant Fantasies Incorporated, a full-service Manhattan-based landscape contractor and designer headed by its president, Teresa Carleo, collaborated with FXFOWLE Architects in association with A-Squared Architects on the landscape design for the roof and achieved the complex design and installation project during the summer.

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"The green roof is a magnificent amenity for 250 Hudson Street," says Jonathan D. Resnick, president of Jack Resnick & Sons Inc. "Our tenants are enjoying the beautiful roof garden, and benefit from its sustainable qualities. It is commensurate with our recent $25 million redevelopment of the property, which has transformed the former printing trades building into a state-of-the-art modern office center."

"The green roof is a major drawing card for 250 Hudson Street while, at the same time, it helps the urban environment," says Carleo.

Scott Melching, FXFOWLE project architect for 250 Hudson Street, says, "Our vision for the green roof coincided with Jack Resnick & Sons' goals of providing high-quality and environmentally friendly amenities to the tenants. We worked closely with Teresa on the plant selection. Her expertise helped define our palette and achieve our goal of making the roof a feature of the building that people will want to use and made the project environmentally responsible at the same time."

To maximize the attractiveness of 250 Hudson Street, conveniently located near TriBeCa, SoHo and the West Village, Resnick commissioned a green roof that would be both beautiful and sustainable. With spectacular views of the Hudson River, the New Jersey skyline and downtown Manhattan, it was essential to have the roof accessible to the building's tenants.

Green roofs, also known as planted roofs, have gained popularity in urban environments over recent years. Known to be environmentally friendly for numerous reasons including their ability to retain water and significantly reduce the heat island effect of paved roofs, the sustainable roofs have also started to be seen as major additions to buildings for their aesthetic properties, especially since a growing trend is to make the roofs accessible to tenants. Tenants having lunch or guests invited up to the roof for an after hours cocktail party may take in the views and enjoy the splendor.

Says Carleo, "The roof greatly enhances the building's appeal. The objective was to create a prairie-like setting with varying plants and flowers of different textures and colors able to withstand the windy conditions and have the proper scale for the space."

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Evelyn Mertens