New organization enhances customer focus

New organization enhances customer focus

As of January 1, 2010 SSAB will introduce a new organization comprising three
geographic business areas. 

"Our offering to the customers will become clearer and we will bring together
experience and expertise in a better way," says SSAB's CEO, Olof Faxander.

The new structure will consist of three geographic business areas: one for
Europe, the Middle East and Africa, called SSAB EMEA; one for North and Latin
America, called SSAB Americas; and one for Asia, Australia and New Zealand,
called SSAB APAC (Asia and Pacific).

Until now, SSAB has been organized based on both manufacturing processes and
geography in the three divisions, SSAB Plate, SSAB Strip Products, and SSAB
North America. 

This structure will better support SSAB's strategy and the aim of reaching 50 %
niche products in the deliveries by 2015.
 
“We can secure our strong positions in Europe and America, while at the same
time maximizing the development potential which we see in Asia," says Olof
Faxander. 

The new business areas will be led by: 
SSAB EMEA: Martin Lindqvist, currently Head of Division, SSAB Strip Products
SSAB Americas: David Britten, currently Head of Division, SSAB North America
SSAB APAC: Martin Pei, currently Executive VP, Technical Development. 

These three will be members of the Group Executive Committee. A new Group
Executive position is also being established, as Head of Market and Business
Development. This position will be held by K-G Ramström, currently Head of
Division, SSAB Plate, who will also take up the position as head of sales and
marketing in SSAB EMEA. 

Presentation of the new Group Executive Committee in the appendix.

For further information, please contact:
Helena Stålnert, Executive VP, Communications, Tel. +46 8-45 45 734
Catarina Ihre, IR, Tel. +46 8-45 45 729

The information published pursuant to the requirements of the Securities Market
Act. The information will be released to the media for publication at 8:10am on
October 30, 2009.

SSAB is a global leader in value added, high strength steel. SSAB offers
products developed in close cooperation with its customers to reach a stronger,
lighter and more sustainable world.
SSAB employs 9200 people in over 45 countries around the world and operates
production facilities in Sweden and the US. SSAB is listed on the NASDAQ OMX
Nordic Exchange, Stockholm.