DGAP-DD: Deutsche EuroShop AG english

| Source: EQS Group AG EQS Group AG 


Notification concerning transactions by persons performing managerial
responsibilities pursuant to section 15a of the WpHG

Directors' Dealings notification transmitted by DGAP - a company of EquityStory AG.
The person with duty of notification is solely responsible for the content of this announcement.
------------------------------------------------------------------------------

Details of the person subject to the disclosure requirement
Last name: Borkers
First name: Olaf G.
Company: Deutsche EuroShop AG

Position: Member of a managing body

Information about the transaction with duty of notification

Description of the financial instrument: DEUTSCHE EUROSHOP Mini Short
ISIN/WKN of the financial instrument: DE000BN0PSG8
Type of transaction: Sale
Date: 05.02.2010
Price: 0.94
Currency: EUR
No. of items: 27000
Total amount traded: 25380
Place: EUWAX

Description of the derivative

Description of the underlying instrument: Share
Underlying (WKN/ISIN): DE0007480204
Price multiplier: 9.68
Strike price: 31.0648
Currency: EUR
Expiration date: 00.00.0000

Information about the company with duty of publication

Issuer: Deutsche EuroShop AG
Oderfelder Straße 23
20149 Hamburg
Deutschland
ISIN: DE0007480204
WKN: 748020


End of Directors' Dealings Notification (c) DGAP 05.02.2010 

Ad hoc announcement, Financial News and Media Release distributed by DGAP. Media archive at www.dgap-medientreff.de and www.dgap.de
ID 10878