Source: Coca-Cola FEMSA, S.A.B. de C.V.

Coca-Cola FEMSA Announces 2009 Fourth-Quarter and Full Year Results

MEXICO CITY--(Marketwire - February 12, 2010) - Coca-Cola FEMSA, S.A.B. de C.V. (BMV: KOFL) (NYSE: KOF) ("Coca-Cola FEMSA" or the "Company"), the largest Coca-Cola bottler in Latin America and the second-largest Coca-Cola bottler in the world in terms of sales volume, announces results for the fourth quarter of 2009.

--  Total revenues reached Ps. 29,032 million in the fourth quarter of
    2009, an increase of 27.6% compared to the fourth quarter of 2008
    driven by double-digit revenue increases in every division.
--  Consolidated operating income grew 19.1% to Ps. 4,827 million for the
    fourth quarter of 2009, mainly driven by double-digit operating income
    growth recorded in our Latincentro and Mercosur divisions. Our
    operating margin was 16.6% in the fourth quarter of 2009.
--  Consolidated net controlling interest income increased 383.4% to
    Ps. 2,828 million in the fourth quarter of 2009, mainly reflecting
    higher operating income in combination with a more favorable
    comprehensive financing result, resulting in earnings per share of
    Ps. 1.53 in the fourth quarter of 2009.of 2009.

"In 2009 our Company extended its track record of solid results by producing double-digit top- and bottom-line growth in the face of a very adverse economic and consumer environment. We increased revenues, operating income and EBITDA by 24%, 16% and 15% respectively. The Company grew organically through our defensive portfolio of products as exemplified by the solid performance of the Coca-Cola brand, and our new lines of business, such as ValleFrut in the orangeade category; proving to be counter-cyclical to the prevailing economic conditions. On the acquisitions front, we continued integrating the Brisa water business in Colombia, helping us to consolidate our presence in the water segment in that market. We successfully weathered one of the most difficult years for consumers, while strengthening our balance sheet and investing for the long term. We enter 2010 with a renewed spirit of optimism, eager to continue learning from the challenges and the opportunities that the beverage industry presents." said Carlos Salazar Lomelin, Chief Executive Officer of the Company.

CONFERENCE CALL INFORMATION

Our fourth-quarter 2009 Conference Call will be held on: February 12, 2010, at 10:00 A.M. Eastern Time (9:00 A.M. Mexico City Time). To participate in the conference call, please dial: Domestic U.S.: 866-700-7477 or International: 617-213-8840. We invite investors to listen to the live audiocast of the conference call on the Company's website: www.coca-colafemsa.com.

If you are unable to participate live, an instant replay of the conference call will be available through February 19, 2010. To listen to the replay, please dial: Domestic U.S.: 888-286-8010 or International: 617-801-6888. Pass code: 10671622.

Coca-Cola FEMSA, S.A.B. de C.V. produces and distributes Coca-Cola, Sprite, Fanta, Lift and other trademark beverages of The Coca-Cola Company in Mexico (a substantial part of central Mexico, including Mexico City and southeast Mexico), Guatemala (Guatemala City and surrounding areas), Nicaragua (nationwide), Costa Rica (nationwide), Panama (nationwide), Colombia (most of the country), Venezuela (nationwide), Brazil (greater São Paulo, Campiñas, Santos, the state of Mato Grosso do Sul, part of the state of Goias and part of the state of Minas Gerais) and Argentina (federal capital of Buenos Aires and surrounding areas), along with bottled water, beer and other beverages in some of these territories. The Company has 31 bottling facilities in Latin America and serves over 1,500,000 retailers in the region. The Coca-Cola Company owns a 31.6% equity interest in Coca-Cola FEMSA.

Please click on this link to view the full version of the Press Release on our Web Site

http://www.coca-colafemsa.com

Contact Information: Investor Relations Alfredo Fernández (5255) 5081-5120 / 5121 Gonzalo García (5255) 5081-5148 Roland Karig (5255) 5081-5186