GEOSENTRIC OYJ BULLETIN February 12, 2010 at 10:00
Genasys and GyPSii Sign Strategic Agreement To Offer Location-Based Social Media
Solution To Telefonica's Latin American Mobile Subscribers
Genasys to leverage GyPSii OpenExperience API for killer mobile social app
GyPSii, the market-leading mobile lifestyle application, geo-mobility, and
social media platfrom, has been selected by Genasys, a leading provider of
mobile location services, as its exclusive, mobile social network partner. In
partnership with Telefonica, they will launch a consumer-focused application to
subscribers across Latin America. The application built on GyPSii's
OpenExperience API is, expected to launch in Mexico branded as Movistar
“Powered by GyPSii” in March 2010, will be available on Blackberry, Android,
Java, Symbian S60, Windows Mobile and WAP-enabled devices.
An agreement recently signed with Telefonica Internacional S.A. designates
Genasys as the exclusive provider of Location Based value added services for the
13 countries in Latin America where Telefonica operates, and is a very important
step in Genasys' strategy to grow in the Value Added Service (VAS) market
worldwide. As part of this agreement, Genasys is committed to launching a wide
range of very attractive and successful Value Added Services for all the clients
of Telefonica in Latin America. A key element of Genasys' strategy is to grow in
the VAS market by establishing alliances with best in class providers of
applications and services.
“We are delighted to have established this relationship with GyPSii, a top
player in the mobile lifestyle arena,” said Alberto Nicoletti President Genasys
Location Services “We are convinced that this alliance will strongly contribute
to Genasys' growth in VAS in Latin America.”
GyPSii is taking on emerging markets by working directly with carriers and their
partners through GyPSii's OpenExperience API to create GyPSii-powered consumer
applications that drive data usage and introduce advertising revenue. This
strategy has come full-circle in China where GyPSii acquired over one million
new mobile users in the last quarter of 2009 and is delivering targeted
advertising and coupons throughout the application. With potential reach to over
130M subscribers in Latin America, the arrangement with Genasys offers GyPSii
the opportunity to further expand their business model in another important
emerging market.
“Latin America is a rapidly expanding and very attractive wireless market.
Building relationships like this with Genasys is key to our success in the
region and we're thrilled be working with such a top-notch player,” said Dan
Harple, Founder and Executive Chairman of GyPSii. “Genasys' use of our API as a
social media platform to build killer apps for location-based social media,
search and ad delivery, and the joint partnership with Telefonica, extends the
rapidly growing GyPSii emerging market reach into Latin America.”
About GeoSentric Oyj (GyPSii)
GyPSii is the market-leading mobile digital lifestyle application, providing an
integrated social media and contextual advertising platform. GyPSii connects
people, places, communities, content and advertising across networks and
devices, with patented and patent applied-for technologies for the transfer and
publishing of location based information between mobile devices. GyPSii provides
apps and Open API solutions to a wide range of companies, such as Samsung, LG,
RIM, Wind River, Garmin, China Unicom, China Mobile, China Telecom, and others.
GyPSii apps are available on Apple's iPhone, Symbian, Windows Mobile, RIM
Blackberry, Android, Java, MID/Linux, Palm webOS, and accessible via most
well-known mobile app stores. Based in Salo, Finland and Amsterdam, The
Netherlands, GeoSentric operates offices in North America, Europe and Asia
Pacific. GeoSentric is listed on the Nordic Exchange (NASDAQ OMX: GEO1V). For
more information, visit www.gypsii.com © 2010 GeoSentric. All rights reserved.
The GyPSii related marks, images and symbols are the exclusive properties and
trademarks of GeoSentric and/or its business units. All other brands, product
names, company names, trademarks and service marks are the properties of their
respective owners.
About Genasys:
Genasys, company founded in 1994 is a world leader of solutions and location
services of mobile units and of management of geographic data. Genasys
technology is used by Mobile Operators all over the world, as well as by other
sectors: Transports and Logistics, Security, Banking, Public Administration,
etc. Genasys offers an extensive set of middleware products among the existing
different location technologies, as well as a broad portfolio of Location
Applications and Management of Geo-spatial Data. Some of its most important
customer are: The Spanish Government, Telefónica, Vodafone, Prosegur, Caja
Madrid, Bankinter, Sanitas, Iberdrola, Diputación Foral de Guipúzcoa, ACI.
For further information please visit the Corporate website www.genasys.com
Press Contacts:
--------------------------------------------------------------------------------
| GyPSii Global | |
| Tom Schuyler |
| GyPSii |
| Tel: +1 (401) 441 3179 | |
| Email: tschuyler@gypsii.com | |
|
GyPSii Europe | |
| Alexia da Silva / Laura Bryant | |
| CCgroup | |
| Tel: +44 118 920 7650 | |
| E-mail: gypsii@ccgrouppr.com | |
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
Genasys and GyPSii Sign Strategic Agreement To Offer Location-Based Social Media Solution To Telefonica's Latin American Mobile Subscribers
| Source: GeoSentric Oyj